It is incredibly easy to find yourself in a place where you want to succeed, but you can’t find a way to do so. You try, try, try some more, then find yourself stuck. This is how entrepreneurship goes for a lot of people, and it’s why many quit after their first few tries. Only the tenacious and daring continue to try.
The one thing I want you to know is that the people who keep trying are by no means dumb, stupid or worthless. They’re actually quite smart because they have one attribute that propels them towards success when it comes to business, their dreams and all things in life:
I know that I’ve taken an extensive break for updating my blog, but I’ve had numerous trials that I’ve had to overcome in my life. When I wasn’t faced with some tragedy or seemingly never-ending struggle with my own inner thoughts, I was busy working on the things I needed to do that would allow me to support myself financially.
All I can say is that you should never let yourself become lax in what you do. It’s so hard to get back up again and to conform to a routine that you’ve long since lost.
After a restless night, I did come to one conclusion. I want to continue updating this blog. I’m going to dress it up so that it’s pretty, so that it appeals to my readers, and so that I can actually make something that people will find useful. I’ve always wanted to try to do that last part, particularly because I’ve always had this nagging sensation that what I do simply isn’t enough. I have the knowledge and experience to help people, so I think I should try my best.
In the coming weeks, I’m not sure what I’ll post about. As you know, this is a blog focused on marketing ideas. I’m debating expanding it to cover topics like article writing, analytics and a wider array of things that I think you’ll find helpful.
I’ve already progressed in this by creating a social networking category. I even have two posts created that are designed to deal with this, but I’m not sure how well they’ll read. I am fairly rusty with blogging, after all.
I hope this is the start of something good, because I certainly want it to be good for both you and myself. Here’s to keeping Frankly Making Money frankly amazing.
You could be one of those successful business people making thousands of dollars a year purely by online means. Maybe you’ve gone through years of work and you’ve got your own empire built beneath your feet.
Odds are, however, that you’re not one of those people. You’re struggling just like everyone else.
The Typical Struggling Internet Marketer named ‘You’
For every person on the Internet, there’s a hundred that aren’t making money. That’s fine, and that’st o be expected. Nothing new here.
The problem is that you don’t want to be one of those people. You want to sit there with a six-, seven-, or eight-figure income that keeps earning itself.
I’ll be frank, especially because it’s what this blog is about, I’m not earning that. Not off of this blog. I’ve got a job, and I do it every day.
I’m still successful in my Internet endeavors. (In case you missed it, check out my post about how to gauge your Internet marketing success.)
As you are, you probably won’t get far. You won’t make money buying loads of e-books that you read and never put into action. The one thing you can do today to start earning money today and every day after that is to start putting yourself into action.
That’s why I’ve provided 5 safe methods for anyone to use that will allow you to make a quick buck online. You can do these anywhere, from home, from school, from work, just somewhere that has Internet access. You also don’t have to worry about the dangers that are associated with Blackhat money-making methods.
1. Start Writing
It doesn’t matter what you write, be it Twitter tweets, Facebook posts, articles or blog posts, just start writing. The Internet is filled with content, and there’s people always looking for more of it.
To make an immediate buck: start writing freelance or for content mills.
To make more: improve your writing quality and make some repeat clients.
2. Give Your Opinion
Like text, everyone wants your opinion depending on who you are. To make a long story short, companies want your opinions because there are people like you. The better they understand how you think, then the better they can market to other people and the more revenue that they can earn.
To make an immediate buck: join a survey site.
To make more: take advantage of referral programs and complete more surveys with quality answers.
3. Start Reviewing
I mentioned it earlier, but you may have bought some of those products that promised you to make you money. Why did you do this? Odds are that someone told you that they themselves made money from a product and you clicked on their affiliate marketing link.
To make an immediate buck: use a web 2.0 website or another networking website to make money.
To make more: post more reviews and get to know what information your readers are interested in.
4. Use Social Networking
Social networks have millions of people on them. In fact, Facebook recently reached the billion-user mark in October 2012. That means there’s (minus you if you have an account), one billion people that you could market to.
To make an immediate buck: learn how to market on social entworks, then put it into action.
To make more: use the strategies and tips outlined in publications like the Facebook Wealth Formula and FB Influence 2.0 books. Check out a list of reliable publications that I’ve personally reviewed.
5. Market Yourself
Everyone knows something that could benefit someone else. “Internet marketing gurus” (I use the term very tentatively as I despise most people that refer to themselves as such) provide people with methods to make money online. How-to authors educate people on how to accomplish something.
Regardless of what they do, they provide people with information. Publish your information, then market it.
To make an immediate buck: create your own online product. This includes e-books, courses, videos and anything else you can make.
To make more: learn how to market yourself online, then build a presence.
Your turn: What do you think? Are there some methods that you’ve tried, had some immediate success with but couldn’t figure out how to make them viable in the long-term? Add a comment and we can discuss them. Like with every comment I receive, I may even write a featured post to give you an in-depth answer.
Let’s face it, the last couple of Google Panda updates have thrown a lot of small time marketers for a loop. While Panda’s done a lot of great things for semantic searches, it’s definitely thrown a lot of websites into disarray. That’s the main reason I’m going to start a mini-series covering SEO basics for after Google Panda.
I assume that this information will remain relatively unchanged due to where I and a number of SEO experts see the world’s biggest search engine going in the near future.
I’ll leave that conjecture for another day.
Anyway, onto the main dish. Today I’m going to go over what I consider the best keyword research tutorial for Google Panda.
The Basics of Keyword Research
I’m going to make this tutorial very open for people, so I’m going to use the Google AdWords Keyword Tool and Google search engine for all of it. If you’re interested in tools that could potentially give you a leg up on a competition, then check out my posts detailing the best keyword research tools of 2013.
Anyway, here’s what my routine is for when I’m looking for new keywords to target.
First, I open up the Google AdWords Keyword Tool.
Then, I set up my environment to look similar to the picture below.
Next, I start brainstorming keywords. Then I search for results that have anywhere from 500 to 10,000 global monthly search results.
The brainstorming part is probably the most difficult.Get creative and feel free to look for synonyms. I use both the Keyword ideas and Ad group Ideas features.
The last part of this process is to come up with a list of keywords that you like. At this point, you’re going to want to aim for a very, very long list of keywords because the next step is likely to cut your list in about a tenth.
Testing Your Keyword Research’s Viability
It’s not only important to have keywords that have a good number of searches, but it’s also important to be able to rank high for them. The ideal position is #1, as it’s the position that gets 20-40% of all clicks.
You’re going to go right to Google and enter your search terms. You should have your search results set to show at least the top 20 results.
You need to look for five key things:
- High Profile Websites
- High Profile Forums
- Yahoo! Answer Results
- Youtube Videos
- Web 2.0 Properties (Like Squidoo, Weebly, etc.)
If you’re missing the first two, then there’s a very good chance that you can rank for #1 with a moderate amount of effort.
If you’re missing four, then you should probably go after this keyword.
If you’re missing all five, then you’d be silly not to go for it. You should create these five listed things for that keyword.
Here’s What’s Different About Keyword Research With Panda
Google has shifted towards a semantic search engine. What this means is it no longer searches for the exact term “Lavender Grills”, but it now searches for every synonym of the word. In other words, you’ll see results for “Purple BBQs”, “Lavender BBQs”, and so on.
This is the reason a large number of website targeting long-tail phrases have seen rank drops. It’s also why some keyword choices are no longer viable in the ways that they used to be.
Conclusions About Keywords and Panda
That’s a bare bones insight on how I do research for keywords, and probably how most beginners should start out.
This ensures that you’ll find keywords you can rank for and that you’ll see some sort of results in a timely manner without getting discouraged. Remember that Google is changing a number of rules of the game, so stay tuned for my next update on SEO basics.
If you think that you’re prepared enough, feel free to go over to my post I detail the best keyword research tools of 2013.
It’s me, your guide to Frankly Making Money. Today, I want to bring to light a little-known method that can allow you to make some serious money off of one of the biggest sites on the Internet: Facebook.
Today, I’m bringing you a product that you may have heard called by many names, which includes:
- Facebook Wealth Formula
- Facebook Wealth Formula 2.0
- FB Influence Formula
- FB Influence 2.0
- Facebook Marketing for People Who Desire Success
The methodology behind this book is simple enough that it works exquisitely for anyone new, down-on-their-luck or for those feeling like they’re facing constant failure.
That’s why the Facebook Wealth Formula is something that hits me in an area of marketing that I’m more than just familiar with. In the time I’ve spent as a full time internet marketer, I’ve encountered Facebook and had marketing success with it more than just a few times. I’ve also seen people who have been completely ruined by gimmicks placed upon it, and I’ve had mixed success with it as an advertising platform.
I’m going to talk to you about how to can become in control of your social marketing campaign with the Facebook Wealth Formula 2.0, simply because I want you to succeed.
After all, that is the point of this blog.
What is the new Facebook Wealth Formula?
It’s an e-book that was only just recently released. Like every other product on the market, the Facebook Wealth Formula promises you to put you in charge of making a five-figure income off of a social networking website.
But does it work?
Like you, I wanted to know the answer to that question, so because of that, I bought this book and decided to express in great detail just what it does for you.
Why is Marketing on Social Media So Important?
I took notice of this guide because, like it or not, Facebook is rapidly becoming one of the largest websites on the internet. That means that you can reach a good majority of the globe’s population simply by knowing how to get in touch with a group of people. Every niche you could think of is on Facebook because the people there all have problems that you can help solve.
That brings me to express another part of my reasoning for picking up this book: Facebook should be easy enough to market on that anyone can make money with it. I did so as a college under-graduate, one whom had no more than about $50 to my name at any given time.
So just imagine what you should be able to do with it with the right techniques without having to invest any more money than the tiny sum you’d have to pay for a book.
It’s an attractive thought, isn’t it?
Why Bother With This Book?
In case you want the abridged summary of what I liked about this book, then please check the list of points below.
- The Facebook Wealth Formula teaches you the basics at a high level. You’re not just getting friends, followers and group members. You’re getting people interested in what you want to sell them.
- You’re let in one the little-known secrets of creating effective engagement with your followers. That means you’re not just talking to your followers and hoping something works.
- This material is from someone already successful with Facebook marketing. Multiple times, at that. You’re not just buying from some random guy claiming to be an author on the subject. You’re reading material from Amy Porterfield, a successful marketer who orchestrated successful social media campaigns for companies like Harley Davidson and Tony Robbins International.
If you want the longer explanation, then feel free to read the next section on why I wanted to read this product. If not, then please skip it. I know your time is valuable, so I want you to get to giving this product a chance as quickly as you can.
What Attracted an Already-Experienced Internet Marketer to It?
The answer is fairly simple: I wanted to learn something different. I wanted to take advantage of that “$500 a day on autopilot” promise from this product and see if I could end up making it $xx,xxx/day.
I bought the book and I was surprised by some of the interesting ideas presented in it. Essentially the premise behind the book is that by offering a product for a smaller amount of money, you can find thousands upon thousands of buyers. In order to earn $500 a day, you simply need to find 10 people willing to pay $50, 20 for $25, and 50 for $10.
None of this is really new thinking.
What surprised me is the methods in Facebook Wealth Formula that essentially increase that $10 to $50 with some users. By banking on the viral nature of Facebook, all it takes is 30 minutes a day in order to start to see profits that are rather.. extraordinary for the work involved, at times.
Needless to say, I did find success with this book. It also does require a tad bit of creativity in order to really make bank off of.
The instructions that outlined the basic method behind how to market effectively on Facebook were relatively simple. While you can’t simply go head-first into this and expect to make mounds of cash, you can build up a steady income stream that lasts for months at a time. You can build a cash flow as good as several micro niche sites, one or two authority sites, and a few other methods without having to really pay all the fees associated with SEO work.
The Bottom Line
The Facebook Wealth Formula isn’t one of those products that teaches you something and then makes a further profit by referring you to certified “services”, nor does it try to pull you on a string by promising more information from other products that you can purchase from the same author.
Imagine it. After you read this book, you just have yourself, your customers and your profits. Nobody’s try to force you to buy anything else.
That’s a sign of value and sheer quality missing from most courses available for Internet marketers.
That’s why when it comes to making money online for newbies or simply people who aren’t making a whole lot with internet marketing right now, It’s worth taking a look at the FAcebook Wealth Formula.
If you’re interested in seeing what kind of profits you can make with it, then do yourself a favor and take a look at Facebook Wealth Formula. Even if you buy it and end up just reading the book without putting a single cent of effort into the actual method described, you can gather a keen insight on how powerful social media like Facebook can be.
If you’re all the way down here, I just want to say thank you for reading all of this. This review took me quite some time to write, compose and even more time to research by testing the parts of this book that worked and why they worked as they did.
Almost everyone who has ever ventured into the field of Internet Marketing has had one thought in common when they first began. Want to know what it was? “Why am I not making any money yet?” Usually this happens are one or two days, if not one or two weeks of just being introduced to the field.
So if you’re not making money yet, you’re not alone. That’s why I’ve decided to do a quick write-up on four tips that every beginning internet marketer should be aware of because they’re what separates the people who tried and gave up from the people who are making thousands of dollars a day. The four things you need to remember are: To experiment with methods, to create realistic and achievable goals, to work towards those goals, and, above all else, to be relentless.
First, the most basic principle any internet marketer should take to heart: Develop your own ways to earn money. Almost everyone has heard the old adage “Give a man a fish, he’ll eat for a day; but teach a man to fish and he’ll never go hungry.” Imagine you’re the person trying to learn how to catch that elusive green fish. You might think “Oh, but the sea is too crowded by other people trying to fish.” or “None of these methods of fishing work anymore.” You might be right, because methods get saturated relatively quickly once they’re posted. In order to become an active fisherman, you need to develop your own ways of catching fish. How can you do this? The simplest way is to read, take in what you’ve just read, put it into practice, and then repeat depending on your results.
You can read all day that you want, but it will never make you a single cent. You can sit and think about what you’ve read all day, it will never make you a single penny. You can put what you’ve read and thought about into practice and you may or you may not reel in some cash. But if you do all of these things over and over, thinking about your successes and even your failures (which are better to be thought about as succeeding in finding “ways that do not work”, you are guaranteed to make a profit eventually.
The second big thing every beginner needs to know is to set achievable goals. There’s two types of goals: Big, long-term goals like making $4,000 per day and the small stepping stones that say how to get to that big goal. Most people can focus on making that large goal but few ever achieve it because they become burnt out and tired. The reason this happens is because they do not focus on the small goals. You cannot climb a flight of stairs without making small goals to make your way up each step. You cannot make $4,000 per day without setting the goal of making $1 per day, and then $10 per day. It’s as simple as that.
The third basic tip is that in order to achieve a goal that you have set, you must work towards that goal. It sounds absolutely absurd, but it’s as simple as that. Most internet marketers fail because they simply give up. They say, “Oh.. I’ll do it tomorrow.” or “There’s no way that works because I read it doesn’t.” Never dismiss a goal. If you need to, keep a list of ideas somewhere for a rainy day as they come to you in your mind, but always make sure to focus on one goal. If it’s a long term strategy, such as building a network of microniche blogs to profit from Adsense, work on it a bit each day and then work on something else. The overall point is to keep working because it’s the only way you will ever achieve a goal, internet marketing-related or not.
Finally, the most important tip to adhere to is as simple as three words: Never give up. If adding your own spin to a method is queen and adapting is king, then perseverance is the lifeblood that keeps a kingdom alive. It’s as simple as that. I cannot stress enough that the only way to fail at internet marketing is to give up. It’s as simple as that. Take it a step each day and you are guaranteed to find a method that works and turns a profit.
I want to share one of the single most important things I’ve ever listened to that I saw on Paulie Ciara’s blog some time ago when I was struggling to make money. It’s one of the most inspiring things I’ve ever listened to with regards to the simple goal of achieving success.
It’s a small little thing by Earl Nightingale called “The Strangest Secret in the World.” I’m not a sucker for self-improvement spiels, but this is one of the most truthful things I’ve ever heard in my life. Take it to heart, go out and work towards your goals. It’s that simple.
When I made this blog, I promised to review good, earnest products that would make you money.
And I also believe that if I can make money with something, you will make money too. That’s why I’m going to talk about the little e-book I bought that recently made it into my “Marketing Essentials” e-book folder.
What I want to talk about is a little bit of a departure from the mindset of a lot of internet marketers right now. You know, the kind that scream, “Traffic! Traffic! My website needs more traffic to make more money!“
You know, the same kind that dump cash into other people’s pockets in a futile attempt to garnish more traffic.
You don’t need more traffic to make more money. Here’s why:
In less than 3 days, I have been able to triple the amount of cash I have been pulling in from one of my own money sites by spending five minutes to tweak the landing page. All I had to do was follow a simple, 33-step checklist.
That’s right, I tripled the profit on a website making $198.47 per day on average to pull in $597 per day.
I managed this with a fantastic e-book that no Internet Marketer should be without called, the SECRET LANDING PAGE FORMULA.
Rather than being yet another e-book filled with fluff, filler, and utter freaking crap, this is something that is to the point, won’t just collect space on your hard drive, and something you can use whether you’re working on a landing page, a sales page, a pre-sales page, writing articles for article marketing, or simply deciding which articles will and will not convert.
It comes with a bonus (which is rare for an e-book) of providing a method to make $100/day bare minimum. So that, coupled back with a money-back guarantee ensures that you will make a profit from this.
So whatever you do, DO NOT let this product pass you up. You’re losing money without it.
Check out the SECRET LANDING PAGE FORMULA here.
In my last post about Basic On-Site SEO, I talked about what I go over before I even make a website when choosing keywords and choosing a domain name, and I went over the bare minimum you should have between the <head></head> tags of your website, which includes the title and meta tags.
In this post I’m going to continue talking about the basic things I do when it comes to the bare necessities between the <body></body> tags (in other words the actual content!) So I’ll be going over four big things in this post: heading tags, a general overview of what your content should be, internal links, and images.
The Barebones of the Body
1. Heading Tags
There’s three major heading tags: h1, h2, and h3. Your page should have your main keyword in h1 tags and you should have one or two h1 tags on your page. Your h2 tags should be phrases that relate to your keyword, as should your h3 tags be.
Borrowing from the “million dollar bills” example, “million dollar bills” would be in h1 tags somewhere at the top of your page once. “Some of the wackiest million dollar bills online!” might be in an h2 tag further down your page and “You won’t find funnier million dollar bills anywhere else.” might be in an h3 tag later.
I follow this methodology because I have read and come to the conclusion that search engines place emphasis on heading tags, with h1 having the msot importance and h6 having the least importance over heading tags with h2 to h5 in-between h1 and h6.
2. Page Content
Your page’s actual content should have your keyword in it at least a few times and you should have some length of content.
I know that both keyword density and the length of your content is up to debate, but I generally just write while trying to be sensible and coherent while keeping a word count of at least 400 and around 1200 to 2000 words maximum. I then go back, check for keyword density and then try to tweak it so that it’s anywhere between 2% to 9%.
3. Internal Links
Internal links are more important, in my own opinion, than backlinks from other websites when it comes to SEO.
When I write content, I make sure to have at least 1-3 links to other pages using keywords for that content as the anchor text in my paragraphs. I’ve always abided by this because I know from experimentation that search engines tend to value anchor text in paragraphs over anchor text that is just sitting about by itself like in a menu.
4. Images and alt text
There are two things I specifically worry about when it comes to images: (a) I make sure images have a relevant filename (“wacky-obama-million-dollar-bill.jpg”) and (b) I make sure that the alt text is relevant (“Wacky Obama Million Dollar Bill – On Sale for $4.99″).
From my experience, both of these things add to the relevancy of your page’s content in the eyes of search engines. Plus, it helps draw visitors from image search engines! :)
And there it is. Those are all the basic things I worry about. I tried to give just a general overview and checklist, as there are a lot of specific things to worry about depending on if you are trying to rank an actual webpage that you made from scratch, a WordPress blog, or even a forum for a certain keyword.
I hope you’ve been able to make some use of what I do personally!
And as always, comments, questions, and discussion is highly encouraged. :-)
Since I promised to write about SEO, I figured that it would be good to start off this category with a post about the things I worry about when it comes to on-site optimization on a new website.
The Preparatory Steps
The first thing I do is I make sure I have a list of keywords that I want to target to rank for in the search engines or a list of keywords I want to advertise for on Adwords.
The next thing I do is that I buy a domain with the main keyword I want ot target with that website. For example, if I were making a website about “One Million Dollar Bills”, I’d try to get a domain that was something like http://www.one-million-dollar-bills.com. (Though, you can make a domain anything you want because it’s the content and links that make you rank. I’ve never seen any conclusive evidence that having the keyword in your domain name helps you rank any better.)
Once I have those two things and my website set up, I start with my on-site SEO.
Everything in the <head> tags
1. The Title.
The title of your page(the part between the <title></title> tag) needs to have your main keyword in it and it needs to be 70 characters or less. You have to also keep in mind that this is commonly what your user will see in the search results as the title of your page, so make sure it’s not spammy and that it’s eye-catching.
2. Meta tags
Your meta tags should consist of at least a description and your keywords.
Remember to keep your description to under 150 characters so that all of it is shown in Google and Yahoo, and to separate your keywords with commas with no more than a few keywords on each page.
Example meta tags with the title element.
<title>The Wackiest Million Dollar Bills - Cheap Novelty Gifts & Ideas</title>
<meta name="description" content="The biggest online assortment of wacky million dollar bills at the cheapest prices, some of which you won't find anywhere else!" />
<meta name="keywords" content="million dollar bills, wacky dollar bills, novelty dollar bills" />
On an extra note, I usually don’t stress over meta keywords because I am under the impression that Google disregards meta keywords. But that isn’t to say that other major search engines disregard them. :-)
(Optional) External Stylesheets and Scripts
While this does not directly affect on-site SEO, it helps to keep all your stylesheets and scripts in external pages. There’s a class of SEO that believes it helps keep the content on your page more relevant.
However, I do this because it reduces the page access time and the amount of data transferred. (It really matters when you have 3,000 unique views a day on a website!)
Next up… The Body!
I’m actually surprised how much I’ve written already, so I’m going to break up this post into two posts. I’ll talk about the most important things to be aware of in the actual body of the page next time, which includes heading tags, a general overview of what your content should be, internal links, and images.
Continue on to On-site SEO (Part 2).