Theodore Isaac Rubin, a famous American psychiatrist and author once wrote:
Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.
I think that this accurately describes why most people try making money on Facebook only to subsequently fail. They may even give it multiple attempts only to achieve what seems to be the same result.
That leaves most people thinking that Facebook marketing is just another ploy to steal your money from you by marketing gurus. While this is likely the case for many of the half-baked products out there, is it true for Facebook marketing in general? Can you make money on Facebook? Can you even earn enough to make it your sole source of income?
You know who I am and just how much I’ve dabbled in just about every form of Internet marketing out there. I’m going to answer the biggest question concerning Facebook that Internet marketers and businesses alike want to know: Can You Really Make Money Using Facebook?
The Viability of Facebook Marketing Explored
Facebook is a social network whose population number 800 million and continues to grow in droves each day. Imagine how easy it should be to market to these individuals, especially with all the fresh consumers that get introduced each day.
The problem is that most people can’t do it. Why? They’re failing when it comes to one of the most basic principles of marketing:
You need to understand your audience.
You need to know what drives them, who they are, what they want to see, and what they classify as valuable. This requires that you test, think and use that thing on your shoulders with as much efficiency and guile as you can muster.
Turning a Profit on Social Networks like Facebook
It’s entirely possible to turn a profit using no more than hard work, a few clever takes on age-old strategies and some perceptive insights into what your potential customers really want. Many people have supplemented their income in this way. Others have become successful enough to quit their day job completely so that they can market multiple products on social networks 24/7.
While you can make money on Facebook, I would advise you that you start small. As the previous section mentioned, it’s imperative that you understand what your followers and fans want before you begin trying to sell them something.
What You Can Do to Market Yourself on Facebook
- Direct messaging
- Status updates
- Facebook Fan Page and Group invites
- App Development and Invites
The point that I want to get across with this list is that you likely already know the basic methods of communication needed to be successful with Facebook. The only thing that’s stopping you is the lack of a proper business strategy, which is the foundation for anything when it comes to marketing.
If you feel like you’re lost or that you’re missing a few of those essential tidbits of knowledge, then I would wholeheartedly recommend that you glance over my review of the Facebook Wealth Formula 2.0 that I did some time ago. While the name of the actual product may have changed, it’s still a vital resource for starting Internet marketers when it come sto getting their feet wet with the largest social network on the planet.