There’s an old adage that says the following:
All that glitters is not gold.
When it comes to Internet marketing, I feel as if a lot of what glitters is no more than fool’s gold being pushed upon poor, desperate people by people whom are just as desperate to make a quick buck. It’s a sad cycle that persistently self-perpetuates, but it’s just one of those things you have to live with.
What I want to cover with you today are three signs that the next big e-book or Internet marketing course isn’t worth investing in. These are big, vibrant red flags that should remain at least partially apparent even amongst the fog of potential success.
1. The Promises are Unreal
While I firmly believe that everyone who tries Internet marketing could quit their day job and make a full-time living from it, I don’t believe that any one product or course will teach you a sustainable method of doing so. I think that kind of strategy is one you learn on your own.
When something promises you to earn unreal figures and even shows you “proof” that you can earn thousands of dollars a day, it’s too good to be true. The more the product shoves this in your face, then the more likely that it’s a lot of fluff that will evaporate into the air just a few minutes after you purchase it.
2. It Doesn’t Add Up Over Time
Gurus and other individuals trying to pull a fast one over you don’t want you to rationally think about their products. They want you to pay attention to the big, flashing neon sign with the letters “BUY NOW!” written in red. They’ll throw numbers and countless figures right into your lap just to get you to focus on that sign, because it makes you all the more likely to impulsively buy.
Stop yourself if you ever find yourself in this situation.
When looking at the viability of an Internet marketing course, think logically about how long it will make you money. It’s a safe bet that you can earn 1% of whatever figure that product promises, regardless of how unskilled you are in using that method to make money. How long will it take to earn back what you paid for this product?
If it’s too long, then forget it. This product isn’t going to earn you the kind of money you want in the time you want. You’ll get frustrated, give up and go somewhere else.
The only reason you should invest in a product is if it has some tangible, long-term value to you. If it can, for example, teach you have to teach you how to make money using Facebook in a way that provides you more than just one simple method, then it will likely give you a long-lasting value that will contribute to your overall Internet marketing education.
3. The Method is Filled with Smoke and Mirrors
Any Internet marketing product worth even a grain of salt will give you a workable example of whatever methods it teaches. It will show you to some degree how it works, why it works and for how long it will continue to work.
If you feel like there’s more hot air and smoke than actual fire, then steer clear of the product in question. It’s likely inflated content that won’t get you anywhere.
Your goal when purchasing educational material is to nab something that will contribute something to your part-time or full-time career as an Internet marketer. Methods are fleeting, which is why forums that sell them for just a few bucks tend to have a bunch of unhappy people whom complain about products, remain skeptical of them, or try to sell their own half-baked ideas.
Buying with a Grain of Salt
Realize that any product you could buy that would produce $x each day wouldn’t be worth selling if it was sustainable and could be scaled up. You’d find the person who authored that item hard at work doing whatever he was trying to sell if this was the case.
A little bit of diligence, a grain of salt for even the most heavenly of advice and a good head on your shoulders will go far in aiding you towards becoming a successful Internet marketer. Take your time, hold onto your money tightly, and aim to only let those worthwhile have your money. This is how you really start your Internet business.