Social networking is anything but carefree. You need to actively work to understand your audience, their motivations and how to best communicate with them. You also need to diligently continue communicating with them, as staleness will only work against you.
Of all the social networks, it’s my opinion that Facebook is the best. It has the most long-term potential and tends to have sophisticated safeguards that keep the spam that has taken over networks like Twitter to a minimum.
The problem with Facebook marketing is that it’s one of those tricky fields that I think most people shy away from because they don’t understand how it works. While I’m not going to go over if you can really make money using Facebook, I am going to outline a few tips to make your ventures in Facebook a bit more successful.
1. Try Communicating During Different Times of the Day and Different Days
While the Internet is always on, there may not always be people watching it. You’ll find that certain demographics tend to be more attentive during certain hours of the day, because they have their lunch break or they’re not longer in school or work.
Try sending messages during different times and on different days. You’ll eventually find the perfect times when you can communicate with your audience and get the most responses.
2. Integrate Pictures With Your Words
Pictures are great, because they only take a glance to know what they’re about. You can then sit there and focus on them further to understand what each element is, how they’re related and the message behind the picture as a whole.
Work with pictures in your social messages. Utilize infographics, quotes with pictures and the like to see a better engagement rate.
3. Start Small and Honest
The biggest mistake that you can make when it comes to Facebook marketing is to try to make a hard, cold sell. Nobody’s going to want to buy your products and services just because you’ve pushed it into their face.
When you’re just starting out, try to keep things fairly general. Once you have a decent following, branch out into topics and further into subtopics with your messages. When you have a good following, you can begin linking back to your products as casual mentions.
4. Create Milestones and Show Them Off
Accomplishments, particularly those that everyone can share in, are something that everyone can benefit from. When you reach a certain amount of fans or friends, be sure to show it off.
You can branch this out and make your milestones things like anniversaries, graduations, your business’s achievements and more. You can even include your fans in the spotlight.
5. Respond to Comments
While your goal should be to write great content, you definitely want to foster communication between yourself and your fans. This two-way street can work to provide you with an extra element of friendliness to your Facebook marketing campaigns while helping you to understand what your audience truly wants.
Achieving Social Networking Sales Success
If you have a business mind, consider all the time that you spend talking to and learning about your demographics as an investment. I can assure you that it’s one that will pay off in the end.
What advice do you have when it comes to Facebook marketing? What drives your campaigns to success? Comment below!