Blogging seems to be an entirely new way of gathering traffic, at least when it comes to businesses used to the more traditional methods of content marketing and marketing in general.
Even for me, it’s still a bit difficult. I have to motivate myself to blog as much as I do, which is aided greatly by keeping a schedule of how much I should work on it and what I should work on.
Let’s take a quick look at how I keep my blog running on a minimum of just 12 hours a week. You might find it interesting.
8 Hours – Planning and Writing
The first and foremost concern of running my blog is the content I post to it. I want to come up with invigorating and exciting posts that keep you reading as much as I can, and I want to do so with a certain regularity so you know when to expect my next post.
That’s why I don’t stop working. Not ever.
I may not be actively writing, but I am tossing around ideas for posts in my head. I go over broad things like topics, then I think about how I can offer information in a way that’s both better and different from before.
It’s not until my Monday through Friday week that I actually start writing.
When I go through the process of creating a post, I pick a format out of my hat. I use the topic I have in my mind to fill it out.
After an hour or two of crafting a post, I save it. The next day, I go back and proofread it. I carefully examine it, then I add the little embellishments like images and formatting.
Having Trouble Coming Up With Ideas for Blog Posts?
It’s not always easy to come up with ideas. When I have trouble, I take a look at one of the many blogs that I’ve subscribed to via RSS or that I’m following on WordPress for ideas.
The one thing I do want to iterate is that I always avoid writing the exact same post as someone else but in different words. The only thing I take away is the topic. Sometimes, I’ll have an idea for a post in my head, but I’ll write something drastically different when I finally begin working.
This is the least formulaic part of blogging, so it tends to take around 8 hours a week.
2 Hours – Creating Something Original
While I spend a certain amount of time working on blogs for the sake of blogging, I like to allocate a least 2 hours a week working on something original that acts like a permanent piece of blogging real estate.
For example, I’m currently working on my About page. This is something I want to take the time to craft to perfection, because it forms a pillar of my blog.
How-to guides and content that’s basically “timeless” that you would link back to in blog posts should have a certain amount of time and effort dedicated to them each week. This will ensure that you steadily work towards creating something that’s 100% your own and 100% quality.
1 Hour – Blog Interaction
Interaction is one of the Keys to Blogging and Business[/caption]
I don’t. I dedicate a few minutes a day using the WordPress reader and my RSS feeds interacting with other blogs.
I want to make it known that I differentiate commenting and interacting due to the fact that commenting is a one-time thing.
Interacting, on the other hand, is about building relationships with other bloggers and your own readers. This is what turns your blog from a desolate wasteland into a busy, bustling community.
1 Hour – Social Media
The last thing you need to focus on is social media. It’s the easiest, most accessible way to interact with your blog’s readers and to create ways for new people to find your blog.
My personal recommendation is to use Twitter and Facebook for general topics. If you need a different audience, then focus on networks like LinkedIn for professional readers and Pinterest for more leisure-focused topics like shopping and humor.
When it comes to actually promoting my blog, I just spend a few minutes sprinkling my blog’s URL here and there. I let WordPress.com handle notifying my Twitter followers when I add a new post.
So that’s maybe 5 minutes tops that I spend self-promoting on social media.
For the other 55 minutes, I focus on building relationships. I message my followers on Facebook, send messages to Page owners whom might be interested in cross-promotion, and I work on sprucing up my profiles.
I hope that taking you through how I work on my blog will help you better work with your own. I can’t stress enough how important it is to focus on building your block as if you were building a structure brick by brick; everything you do needs to be cumulative.
How much time do you spend on your blog? What advice do you have for people who might be struggling with creating regular posts?