&alt;em>Lots of marketers turn Facebook marketing into places where crude, jumbled billboards litter the social networking site. They put too much information, give their readers too many choices, and act as if everything is okay, even when the sky is really falling.
You want to avoid all these things, because they all work against your main goal: attracting new users and keeping the ones you have.
Let’s go over 3 of the most common Facebook page mistakes, and how you can quickly remedy them.
1. Making Long Posts
Let’s face it, people prefer messages that are short, simple and to the point. Nobody’s going to sit there and read something that looks like this:
The problem with these posts is that they’re an overload of information. You want to keep your message shorts, concise and to the point.
Here’s how to fix this: Follow Twitter’s 140-character limit when you make your posts, but allow yourself to go a few characters over.
If you still have a block of text after trimming down your words, then make use of white space. Facebook is wonderful because it allows you to utilize new lines.
2. Including More Than One Link Per Post
In your Facebook post, your link is your call-to-action. It’s what drives your connections to visit your website and allows you to monetize your Facebook marketing.
Multiple calls to action, such as the one above, will only work to confuse your followers. They’ll get lost in your post almost immediately and disregard at least half of it.
Here’s how to fix this: Only include one link per post. If you have multiple links, then make multiple posts.
3. Promoting Products on Your Own Page
One of the absolute biggest mistakes the businesses and marketers make on Facebook is that they promote their own products directly to their audiences.
Nobody, I repeat, nobody wants to see your productspromoted by you in their Facebook Timeline feed.
You’re pushing advertising in someone’s face that likely isn’t wanted. You will end up hurting yourself if you do this.
Here’s how to fix this: It’s okay to promote your own product when you have some value added to your post.
This example from Lowe’s Home Improvement showcases such a situation. They’re promoting their sprinklers, but they’re offering something with entertainment value to it by helping their fans think about a time they had fun in their lives.
Wrapping It All Up
These 3 common mistakes are among the most detrimental to your Facebook marketing efforts. They’ll prevent you from attracting new followers, and achieving brand loyalty. You may even repel your fans and turn them into people whom are disgusted with your brand’s very mention.
Have you made one of these mistakes? To that point, what mistakes do you think Facebook marketers make? Leave a comment and let’s discuss them!