You know me, I’m crazy about social media. I think that it can fortify your current standing with your customers and enhance any future interactions to a mutual benefit of both your customers and your business.
It’s the one universal strategy that can bring even small businesses to the level of large corporations and, troubling enough, vice versa.
Let’s examine some of the most common social media marketing mistakes and how you can prevent them.
Social Media Mistake #1: Not Listening to Your Following
Listening is the key to everything. If you want your followers to listen to you, then you first have to listen to them so that you know a few things about them.
Always keep one ear open in this regard. Listen to what you followers are thinking about, when they interact with the social media platform(s) of your choice, and so on.
Social Media Mistake #2: Being Lazy
The thing that you need to understand about social media is that it’s attractive because of the constant buzz that permeates every social media website. People want to be active when they’re online, whether that’s micro-blogging on Twitter or pressing the “Like” button on Facebook.
To be successful on social media, you need to interact with your customers as often as seems necessary. You don’t want to work yourself to the bone, but coming up with new and interesting things, even if they’re just tidbits of information, to converse with your followers will go a long way.
Social Media Mistake #3: Focusing on Yourself
When most people and businesses open social media accounts, they do so because of their own self-interest. They want to expand their reach, they want to foster more sales, they want this and that for themselves.
The problem is that social media isn’t about you. It’s about everyone you’re connected to.
Talk to your followers. Engage with them. Share the things they create that relate to your brand. Share the things that they do in their lives, like their weddings, their birthdays and so on.
Show them that you’re worth listening to because you know that your customers are the most important thing.
Social Media Mistake #4: Trying to Drive Sales Instead of Building a Reputation
Business that are successful on social media have one thing right: they generally never try to make a sale directly from their social media accounts.
Instead, they offer something for free that acts as a pre-sale page. This can be something like an informational article, a blog, a news post or even a review page for a product.
They then focus on making the sale only after they’ve provided something to their followers. This is how they successfully make a positive reputation for themselves first and a sale later.
Social Media Mistake #5: Not Responding to Negativity
There’s an age-old adage that goes something along the lines of “If I can’t see it, then it can’t hurt me.” Businesses love to adopt this when it comes to negative PR.
The thing is that not responding to negativity can land you in a world of trouble, especially if you’re trying to venture into the world of Facebook marketing.
Try to respond to everything on your social media page. Something as simple as, “I’m sorry. Have a coupon.” or “I’m sorry, we’ll take your suggestions into consideration for our next product.” will generally suffice to handle negativity.
The one negative comment that I will say that you shouldn’t respond to are those that are blatantly malicious. I’m sure you could think of a few examples, but racist remarks and the like are generally things you want to either delete or sweep under the rug.
Unless, that is, you’re feeling brave or you know that your loyal customers will support what you say. You can sometimes use these remarks to your advantage, but it’s still a risky game that requires experience to know how to do right.
Social Media Marketing – The Greatest Thing Since Sliced Bread
Social media marketing can bring your closer to your customers than any other type of marketing could ever hope to do. The problem is that this can be both a bane and a boon; it’s all in how you use it.
For more information on how to successfully use social marketing in your everyday business, take a look at my social media marketing page.
What do you think is the biggest challenge that social media poses? What mistakes do you think should be added to this list? Comment below!