One of the most crucial parts of running this blog is reading other people’s blogs. I use them as a way of creating backlinks, generating traffic, and, most importantly, creating relationships with other readers and blog owners.
The one thing I’ve noticed, and I’ve seen this even in my own posts, is that posts tend to have boring titles. They’re simple and to the point, but they tend to make people whom see them say, “So what?”
Let me clarify what I mean.
Which one of the following two examples make you really want to read it?
15 Reasons You Want More Customers
15 Persuasive Reasons Your Small Business Needs Social Media to Bring New Customers to Your Doorstep and 5 Secrets That Will Allow You to Utilize Social Media Marketing Successfully
The answer should be that the second headline is far more enticing. It’s due to a few things, which I’ll describe at length in part one of this two-part post about titles.
What Makes an Explosive Headline?
In my Frank opinion, an amazing headline is able to answer the following questions before a reader even begins reading the rest of an article. Those questions are:
- What is this blog or article about?
- Who should read this post?
- What will I (the reader) obtain from investing my time and effort into reading it?
If your headline falls flat at any point, you’ll receive less exposure than you should. Not only will visitors just glance at your posts if they’re using something like an RSS feed, but they’ll tend to ignore them altogether when your post pops up in a search engine like Google.
These three questions are vital if you want anyone to be click on your post and read it all the way through.
Learn How You Can Create Effective Titles for Your Blog With These Tricks
Remember when I said I’d be dividing this blog post into two parts? This one is just a short prelude post that addresses the problem and gives you an insight into what successful blog titles have.
In part two of this post, here’s what I’m going to go over:
- How to Create Amazing Headlines and Titles for Your Blog
- Researching New and Effective Ways to Create Titles
- Addressing the Right Audience
- The Trick Behind Dissecting Other Titles
What do you think makes for an amazing blog title? Are there certain words that you think make your post go a step further? What blog titles are irresistible for you to read?