It’s official, – Panda 4.0 has finally been implemented, and sites are about to go through the most rank-changing ‘Google Dance’ we’ve seen since Penguin was originally implemented.
Let’s find out what this latest major change to the Google search algorithm means for search users and websites.
What’s So Important About Another Algorithm Update?
Search engine traffic is one of the best ways to create traffic to your website. When harnessed properly, you can see visitors that you could otherwise never afford to bring to your website with methods like pay-per-click advertising or even social media marketing.
The best part is that ranking in search engines is technically free. That’s what’s attractive about it, especially when you take topics like content marketing into consideration.
But what’s so important about algorithm changes?
Simply put, they represent alterations in the way Google categorizes websites and how Google calculates a website’s relevance to any given search term using some 200 points of data.
What is Panda 4.0?
The primary focus of Panda 4.0 will be to root out low-quality and spammy websites from search results. This means that things like autoblogs, website that steal content and other insidious, less-helpful websites with stolen content should begin to swirl down the proverbial drain while websites with amazing content that people find useful get pushed to the top.
But what does this mean for search engine users, and what should websites do to prevent losses in their rankings?
What Does Panda 4.0 Mean for Search Engine Users?
The new Google Panda 4.0 update will be the turning point of how searches work. This is big for everyone, search engine users and websites included.
Here’s how Matt Cutts explains the Panda 4.0 update:
This means that searches should get a lot more friendly for people whom try to use them. Results should begin to be more accurate and more sensible as the Panda 4.0 update begins to complement the semantic search features implemented with Google Hummingbird and the content-oriented Penguin updates.
How Can Websites Prevent Being Hurt by Yet Another Google Update?
While every other Google update has brought about the same kind of ‘Panda’-monium as four horse riders wearing dark hoods would,this is likely one of the very few updates where I honestly wouldn’t recommend that you change anything of what you’re doing with your website if you want to keep your rankings.
Why is this? Because a number of websites whom focus on the time-tested strategy of creating amazing content with their blogs and posting new, helpful articles have reported astounding gains since the implementation of Google Panda 4.0 on Sunday.
The only thing I would recommend is that if you’re not already focused on doing so, then begin writing new content and cross-promoting it on your social media marketing platforms. If you haven’t already looked at my Most comprehensive List of Web 2.0 Sites, then I recommend starting there. This will ensure that positive signals get sent to your content, which in turn will allow your websites to rank that much better in an era where content is still king.
What do you think about the Google Panda 4.0 Update? Has it hurt you or helped you? Are search results more useful and accurate? Leave your voice below in the comments.