It’s been a while since I’ve started Frankly Making Money. I’ve actually learned a lot in the process, especially when it comes to the interactions I’ve had with you, my dear readers.
One of the most important things I’ve learned pertains to creating a blogging schedule. I feel I touched upon this in my post about Running Your Blog With Just 12 Hours a Week, but now I really want to explore the topic of creating a comprehensive blogging agenda for 2015.
I’m going to explain what my plan is, and how you can create your own successful blogging plan without too much effort.
1. Commit to a Frequency
Consistency is something that’s required for blogs. You need to (try to) post at a set frequency, that way your readers know to keep coming back to you for updates.
If you’re hosting your own blog, you might want to very carefully consider a few things to decide upon what frequency you should blog.
A business that focuses on something like plumbing may only need four or five blog posts a month to cover seasonal issues and some rudimentary explanations about topics like drains and sewer replacement.
A blog run by a business in a fast-paced field like information technology may want to post 4-5 blog posts a day. This will enable them to keep up with the latest changes in technology while drawing in more readers from search engines as they become an authority source.
Ultimately, it only matters that you pick a blogging frequency that fits your blog and that you stick to it.
2. Dedicate Time to Researching
Research is something that I feel a lot of articles pertaining to blog planning in 2015 fail to address correctly. They only skim over it and say that you should be accurate on the information you provide your readers, but I feel like this is inadequate.
You should always dedicate time to research, as this allows you to include the most updated information available about your given blog topic.
In doing so, you’ll be doing an amazing service to your readers by providing them with information that may be hard to find elsewhere. Do this enough, and your blog may even get picked up by sources like Google News, which could be an amazing boost in both traffic and readership for your blog.
3. Pick Your Topics
Knowing what to talk about has been key to drive traffic to my blog. It’s not just about picking topics that I’ve found relate to the main theme of my blog, but those that reinforce other posts I’ve written and current events that are related to those topics.
For example, I recently covered the Google Panda 4.0 Update. This coincided with the previous SEO-related posts I’ve written about, which made it possible for me to interlink them within the post.
I’ve done similar with my posts about Facebook marketing and everything else.
You should try to replicate this.
For example, say you have a blog about something like vacuum cleaners. You could expand what you talk about in your blog to posts about keeping your home clean, reducing the dust in your house and even the benefits of having an efficient vacuum cleaner.
Knowing what topics to write about comes down to knowing what your audience wants to read the most. If you’re just developing a following, then it should be topics that bring the type of readers you want to have in to you.
4. Take Some Time to Beautify Your Posts
A wall of text will likely leave them confused and uninterested in what you have to say. That’s why it’s important to take the time to beautify your posts with images, infographics, videos and everything else that you can find.
Having the right multimedia to support your posts should be a part of your planning process.
5. Craft Intriguing Headlines
While it’s a relatively minor nuance compared to having amazing content, creating the right title will draw in the right audience.
This is especially true when it comes to publishing your blog on social networks, social bookmarking sites or even just things like the WordPress.com Reader. Your title will be the thing that gives your readers a thousand words about your post before they even take the time to read it.
If you’re struggling with headlines, then I recommend that you take a look over at my two-part post about them. Start with Blog Titles: Part One.
6. Take the Time to Respond to Your Community
The amount of research and effort you put into your posts should be the hallmark of just how important quality posts are, but you’re still missing one very important part of the blog equation: your readers.
It’s important to schedule some time into your blog planning to respond to your readers and to foster a sense of community. This is the only way to create a readership that will repeatedly come back to your blog to enjoy the things that you have to say.
In your planning, you should check at least once or twice a week, if not daily, for new comments to your posts. You want to take the time to address any questions and concerns your readers have about your information while responding to any compliments that you might receive.
Building the Perfect Blog Posting Agenda for 2015
I’ve laid out all the steps that I take when I work on this blog in an attempt to help you do better with your own. My advice applies to personal blogs and business blogs, so make sure to take it all to heart
Is there something else special that you do when you create your blog plans? Let me hear about them in the comments!