Blogging is the new way for people to connect with others on the Internet. It offers an outstanding number of ways to connect with people, groups and even other businesses. You can even develop yourself into an authority resource just by running a respectable blog.
The best part is that blogging may be used to significantly increase your own income. It might be just the thing that you need to increase your sales as a business or to establish your own residual income as an entrepreneur.
In my Frank opinion, it’s one of the best things to ever result from the Digital Age.
Let’s take a look at what blogging is, why it works better than conventional websites, and even examine a few examples of businesses and individuals using blogs to their advantage.
What is Blogging?
This likely sounds like one of the silliest statements to ask, but I promise you’ll be surprised when you hear the answer to what blogging really is all about.
Blogging is a reliable way to introduce professional topics in a relaxed way. You don’t have to be as stuck-up when you right or careful or the words and pronouns you use, because you’re writing in a conversational tone. You create posts and other pieces of content regularly to allow your readers to connect with you on a more personal level, which in turn develops one of the biggest qualities that the Internet seems to lack: trust.
One thing to keep in mind about blogging is that it can work for businesses and groups just as it can the individual.
Why Does Blogging Rock?
Blogging rocks, but why is it so amazing? I honestly can’t find a single disadvantage with blogging when you do it right. It’s one of the most powerful tools for anyone whom wants to have his or her voice heard.
I’ll try to put down into writing everything that makes blogging great. I’ll also try to keep it short and sweet, but I’ll make no promises.
- It fits your style. Your voice can truly be heard, which allows you to connect with your readers.
- It’s personal. Again, you’re connecting with your readers on a personal level. They identify with you.
- You’re building a cumulative project. You will eventually gain more visitors and earn more as you continue to blog.
- It’s as easy as breathing. Writing a blog is much like talking to a familiar person. The best part is that it only takes 12 total hours a week to run an incredibly popular blog.
- You can develop a sense of community through blog comments and exchanges with other blog authors.
- Your traffic will slowly develop when you write about the right things without losing focus.
- You, the author, becomes an established authority in whatever your blog is about. From plungers to astrophysics, you create a solid image of trustworthiness when you blog.
- Search engines love blogs. This means free traffic for you.
I’m absolutely sure there’s plenty of benefits I’ve missed, because this list is just something off the top of my head. If you can think of other benefits that blogging brings, feel free to leave a comment below.
Blogging Beats Conventional Websites
Don’t get me wrong. You still need a conventional websites that has pages for your standard information, but blogs can make your websites into something that is much more than the sum of its parts.
Businesses need blogs because it allows for a rapid flow of information that their target audiences can identify with, as previously explained. It creates a sense of community with that business interacts with blog comments and responds to queries. It can even solve public relations nightmare before they happen.
As for the individual, blogging allows for a rapid publishing of content. More posts equates to more authority, which equates to more visitors and more opportunities to broadcast your message. They’re also significantly easier to organize, run and turn into increasingly larger things.
Basically, blogging rocks.
Examples of Outstanding Blogs
Below is a quick list of some blogs that I think should inspire anyone. They’ve each got a unique direction, and they each accomplish their goals exceedingly well.
Democratic House Leader Nancy Pelosi uses her blog to keep supporters informed on current issues, bills and the like. This is a great example of a political figure using blogs correctly.
This is an awe-striking example of an entity using blogs right. Every post and word is written in a formal way, yet it still provides an outstanding amount of value for readers thinking about a trip to the museum.
Not all blogs appear readily as blogs. I consider the conversational style displayed on Weebly’s Inspirational Center as something that qualifies as a blog post.
Given the information and the way it’s tailored to reader interests, I think this is an outstanding example of the type of content blogs should strive to publish.
Ready to Start Blogging?
If you’ve always wanted to start your own successful blog, you currently have a blog that doesn’t have much success, or you simply want to see how to make an outstanding blog like those listed above, then take a look at my blogging resources page or read some of my posts about blogging.