5 Mistakes that Could Sabotage Your Facebook Marketing Campaigns

Social media is the Midas Touch of modern marketing techniques. You can turn something seemingly hard to get off the ground into a campaign that’s both recognized widely and extremely profitable to you.

The problem is, that much like the legend behind the Midas Touch, it can also be a curse. Simple social media mistakes can drag your campaign down to the realm where nothing you do will ever amount to anything.

It’s really an easy way to run yourself ragged.

To avoid those common social media mistakes, I’ve decided to take a look at 5 of the most blaring Facebook marketing mistakes that companies tend to make. Just keep in mind that these mistakes are unique to the other 3 Common Facebook Mistakes I posted about previously.

 

1. Incomplete Profiles or Pages

The foundation of a home shares many similarities to the foundation that a proper social media marketing campaign should have; unless the foundation is solid, it will inevitably collapse.

That’s why filling out your entire social media profile is a thing that you have to do.

Business hours, an address, photographs of your products and employees, and everything else that will help your potential and actual fans learn about your company should be on your Facebook Fan Page.

Even the vanity URL you use should be something that looks aesthetically pleasing while being informative about your business.

 

Nike Football's completed Fan Page gives Fans everything they need to know and then some.

Nike Football’s completed Fan Page gives Fans everything they need to know and then some.

 

2. Posting Too Much

When it comes to social media, even your best audiences can get enough of you. Posting too much in too short of a time period will lead to less positive reception by your fans, to the point where they might ignore everything that you have to say in the future.

But wait, – what about keeping ahead of all the other Fan Pages they have flooding their feed?

Don’t worry about competing in terms of quantity. Compete in terms of quality, as posts with my interaction will naturally rise to the top of Timeline feeds.

 

3. Bad Cover Photos

The prevalence of Cover Photos that violate Facebook’s terms of service is astounding. This can result in suspension, removal of your page or removal of your ability to administrate your page.

None of those are things you want. Plus, when you review what isn’t allowed, you’ll understand that these things can just make your Facebook Page look plain tacky.

Under Facebook guidelines, you’re not allowed to have the following in your Cover Photo on your Facebook Fan Page:

  • Price information, discount codes or anything other text that could be construed as incentives for Liking your page.
  • Any calls to action, which include to Like, share, comment, download, share, refer your friends, or actions that would otherwise benefit you.
  • Contact information, which includes but isn’t limited to: phone numbers, email addresses, physical address or website forms.

What should you use as a cover photo? Coca-Cola has an amazing example of the type of Cover Photo you should use.

Coca-Cola's Cover Photo is an example of what your Facebook Fan Page should have.

Coca-Cola’s Cover Photo is an example of what your Facebook Fan Page should have.

In other words, you want something that showcases your products without actively telling your fans to buy them. If you can’t manage that, then go with something that showcases your company’s intrinsic values or the employees that work for you.

Remember that a picture’s worth more than just a thousand words on social media.

 

4. Focusing on Likes Too Much

While it’s true that Likes will likely drive your Fan Page towards success when the right people Like it, it’s not the end-all-be-all of Facebook marketing.

This is where a firm understand on how Facebook’s Fan Page mechanics work comes into play.

Likes by themselves only drive content up on a person’s Facebook Timeline so much. It’s comments and messages from other users to the Fan Page that allows it to show up on friend’s feeds and the like.

When it comes to obtaining more Likes, your best bet is to deliver exceedingly quality content that your fans share with like-minded people.

For more on how you can learn about this, see my Facebook Wealth Formula review. It covers a course that will likely provide you with the benefits you need to make your next Facebook marketing campaign a critical success.

 

5. Posting Unrelated Content

This is one of the biggest mistakes that small businesses tend to make. They think that they lack the type of content their fans want to see, so they post anything and everything they can find in the sheer hope that their fans will interact with their content.

This rarely works for building an audience, and it will only create an ineffective following when it does finally give you one.

That’s why you should always focus on on-brand material that works to ultimately promote yourself and the voices of your Fans.

Simple, to-the-point and effective. This is how your Fan Page posts should look.

Simple, to-the-point and effective. This is how your Fan Page posts should look.

 

Avoiding the Most Dire of Facebook Marketing Mistakes

Just keep these Facebook marketing mistakes in mind when you start your next campaign, and you’ll likely avoid any dramatic recoil that will hurt your social media marketing efforts.

When you employ the various time-tested Facebook marketing principles that I tend to write about, you’ll have a solid understanding of how Facebook marketing works and the things that will drive you towards success.

What social media mistakes do you think might be holding your social media marketing campaigns back? Let me hear in the comments below!

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Do You Have What It Takes to Make Your Business Successful? 17 Entrepreneur Qualities You Need to Have

It doesn’t matter if you’re a solo entrepreneur, work-at-home mom or someone just trying to make an income using affiliate marketing; there’s a certain level of excitement that comes with running your own business.

You-Need-Certain-Qualities-to-Make-Your-Own-Business-SuccessfulYou’re in charge of every decision that you make, and, unlike traditional jobs where you work for someone else, you have to take credit for every success and failure.

Today, I’m going to cover something rather ordinary with a personal touch. I want to address everyone who’s trying to start their own Internet business or who might be interested in the idea by going over some of the things I’ve discovered while working with my own business.

I’m going to go over 5 core principles that you need to have to be able to ensure that you’ll be successful with your ventures, and walk through 11 characteristics that you’ll want to have as your own boss.

Do you have what it takes to be successful? Let’s find out!

 

The 5 Core Principles of Running Your Own Internet Business

While Internet businesses come in all different sizes and shapes, one thing remains the same among them all: You need to have the right set of core principles to ensure that you’ll persevere until you find success.

Below are the 5 core principles that I believe anyone needs if they want to be a successful business owner:

  1. You need to be able to make prompt decisions. – Whether you’re demonstrating it to your customers or your employees, you need to be able to give off an aura of leadership. Making difficult decisions quickly, including the kind of decisions that could make or break you, is something you need to be able to do.
  2. You need to be able to adapt. – Few things ever go as planned in life, and business is one thing that conforms to this statement. That means you need to be able to change your plans to work no matter what surprises business has in store for you.
  3. You need to be creative. – The biggest problem I encountered when I began working in Internet marketing is that I only knew how to copy others and to follow instructions. I learned the hard way that you need to be creative, and, even if you do follow someone else’s plan, you need to be able to add your own unique spin to things. You’ll fail otherwise.
  4. You need to be enthusiastic. – Another reason that so many people fail when they begin running their own business, Internet marketing especially, is that they’re in it for the money. You need to be in it because you love what your business is about, not because you have dollar signs in your eyes.
  5. Above all else, you need to be bold. – If you want to see big gains, then you need to make bold statements. You need to take risk and embrace new opportunities if you really want your business ever to succeed.

Do you have these core principles in mind? If you’re slightly off when it comes to one or two, then that’s no real challenge. You just need to find a way to make those qualities work or to help yourself change.

 

What Other Characteristics Do Successful Internet Marketers, Work-At-Home Moms and Business Owners Have?

Like you might expect, there’s plenty of other things that will contribute towards the success of your own Internet-based business. The core principles I’ve laid out above give you a rock-solid start.

Let’s take a look at #NUM# of the characters that I’ve personally found that business owners tend to have. These should really help you decide if owning your own business is really for you.

Will Your home Business Lead to Success or Failure

1. Do you do what you enjoy?

Even though you need money to live, doing something because it provides you with money is wrong. Your business will ultimately fail if you don’t do exactly what you’re enthralled by.

If you want to start your own business, then you have to do what you love. There are no exceptions to this rule.

 

2. Do you plan to take your business seriously?

I’m going to be Frankly honest about this, but the first few months I started doing Internet and affiliate marketing were the absolute toughest times I’ve ever had with any job in my life.

This is coming from someone whom worked full-time during the night in a busy, bustling cafe while studying for her college degree without the support of anyone.

The challenge is that you won’t have anyone looming over you and measuring your results. You have to take your business seriously if you want it to succeed. Half-hearted efforts will only lead to disappointment.

 

3. Do you know how to manage your money?

Remember the point I touched upon concerning what you should invest in when I wrote 3 Signs that Buying that Next E-Book or Internet Marketing Course is a Bad Decision?

In case you don’t, I said that you should invest in things that you or your business needs. These things have to be high-value objects that continue to work for a prolonged period of time, which means that they should contribute towards your business’s capital.

With all the products and get-rich-quick schemes out there, it’s absolutely vital that you know how to manage your money. You need to tightly clench onto it when you catch wind of products that likely won’t help you, but you need to know when to let go of it when you do need to purchase something.

 

4. Can you focus on the customer?

I’ve touched on it multiple times, but the most important part of your business has to be your customer. Without them, your business is all for naught.

So remember that while it’s important to try to make sales and to produce profits, your customers and solving their problems should always come first.

 

5. Do you know your customers?

Customers, customers, customers. Your business is about your customers.

One of the biggest reasons that people don’t succeed with their own business is that they forget this. They stop focusing on what their customers want in order to get what they need, which is usually money.

Learn to love your customers by fostering relationships with them. My recommendation is to make ample use of social media to accomplish this.

 

6. Can you promote yourself?

One thing I’ve learned through the years is that you need to be the top promoter of yourself if you ever want to succeed. Nobody’s going to follow you or even respect your business unless you can do that for yourself already.

The only caveat you need to realize about this is that you need to stop promoting yourself before you become obnoxious. If you can’t do this, then you’ll begin to foster distrust among your customers and even other businesses that should be helping you to succeed.

 

7. Can you handle being recognized as an expert?

I’ll be Frank on another well-hidden truth: nobody wants to follow someone whom they don’t regard as an expert already.

That’s why my first action when I started Internet marketing was to spend hours upon countless hours reading everything I could, even if I was mostly restricted to things that were free because of my rather tight budget and unfortunate living circumstances at the time.

From the moment you commit to building your own business, you need to commit yourself to becoming an expert in your field. Learn, read, digest and interpret everything as best as you can because you’re going to need to begin proving to people that you are an expert about something.

 

8. Are you willing to invest in yourself?

I touched upon this in the third characteristic listed here, but I feel it deserves its own section. You need to be willing to invest in yourself, because it’s ultimately you that is the person whom determines if your business succeeds or fails.

It’s not your customers, it’s not luck, and it’s not some divine power. It’s you and only you.

That means you need to be willing to invest in yourself however much that you need to so that you can succeed. You’ll need to take classes to learn how to become an expert in whatever field you choose to conduct business in, be that Internet marketing, gardening, self-help or any other field that you could ever hope to pursue.

The thing to remember here is that investing in yourself is a sure thing. You are capital to your own business efforts, and that means anything you invest in yourself will always be a life-long asset for you to use.

 

9. Are you comfortable talking one-on-one with people?

Phone calls, emails, in-person chats and even interaction on social media requires that you be comfortable conversing with other people. You need to know how to act, how to conduct yourself and what to say to ensure that things go smoothly.

I’m going to be brutally honest about this characteristic. I didn’t really have it when I started doing business. I had (and still do have) severe social anxiety, but I’ve learned ways to cope through it so that I can feel more comfortable talking business with the people whom I need to do so with.

 

10. Are you willing to make sacrifices?

Running your own business requires you to make many, many sacrifices. You’re going to be working hard hours in the beginning with few profits that you’ll actually be able to bank, as most of what you earn should be reinvested into further expanding your business.

That means you’re going to bleed and sweat like you’ve never done before. The Frank truth is that this is a requirement for business that gurus don’t want you to know, because it might scare you off.

The good news is that after those initial sacrifices and when you find your first few pots of real success, everything gets so much easier. You begin earning in a way that only gets easier.

 

11. Can you take a break?

Another unfortunate truth I found out when I first started working as an Internet marketer with my own business is that it’s so easy to burn yourself out that it’s not funny. I’d work hard for days and weeks at a time, then I’d reach a point where I didn’t want to do something as small as getting up out of bed.

My passion for what I Was doing was just gone.

Eventually, I learned that you have to take smaller strides with your business. You need to learn when to work and when to take a break.

It’s not easy, even if that’s the way that it has to be done. One of the most difficult things I found was saying, “I’ve done enough for today. I’ll do the rest tomorrow.” when I was knee-deep in doing something thrilling that I loved like working on a social media campaign or designing banner ads for that next big product marketing campaign I had in mind.

Success-and-Aptitude

Do You Have What It Takes to be Your Own Boss?

I hope that I didn’t scare you away from the idea of being your own boss with your own business, but everything I’ve stated in this post is absolutely true. You can ask around if you don’t believe me, though you may find it hard to get straight answers out of people who want to simply make a profit like most “Internet gurus” do.

The good news is that I’m sure you have at least some of these core principles down and you already have some of the 11 characteristics I listed under your belt. That puts you off to a great start to start your own business, or, if you’ve already started your own but you haven’t quite found success yet, to be the most successful person that you can be.

So, do you have what it takes to be your own boss? What qualities do you think are the most important? What do you think that you need to work on before you find that sparkling gem of success that will propel your business forward into tomorrow?

Leave a comment below! I want to hear everything you have to say.

The Secret to Amazing Headlines Without Having to Think – Blog Titles: Part Two

In my previous post about How to Write Headlines and Blog Titles, I tried to address the big problems that I see with titles and what elements go together to make an exciting title that keeps your readers hooked on your post.

Secrets-of-Writing-Amazing-Headlines-that-Will-Entice-People-to-Read-Your-Blog

Now, we’re going to go over how to step-by-step craft the best titles you’ve ever seen. I’m going to even add n a special no-brainer, fill-in-the-blank bonus section at the end of this post, so stay tuned if you wanted to learn the secrets of amazing post titles!

How do You Start Writing Amazing Headlines?

As you likely already know, the secret to bringing new visitors to your blog through search engines and things like the WordPress Reader is to write amazing headlines the force readers to inquire within.

The process of learning how to craft amazing headlines and titles is a long and arduous one, but I’ve tried to condense it into a few tips that will help you expedite that journey. Just be careful when you use these tips, as you don’t want to write headlines that will force what audience you do have already to abandon you.

1. Write Multiple Headlines

You know how people say that you’re unlikely to do something on the first try? Headlines and blog post titles are a lot like that.

Seldom will you ever see an amazing title that someone created on the first try.

To get on your way with writing titles that will excite, panic and motivate readers to read your posts, you should try to write multiple titles for every piece of content you create. Brainstorm and think of different titles that address the points I’ve already discussed about headlines.

2. Dissect Headlines

There’s no better way to get familiarized with amazing headlines than to seek them out and pick them apart so that you can see how they work.

Ask yourself the following questions when you’re dissecting titles:

  • What grabs me about this?
  • What words make me want to read this?
  • Does it have a lead-in?
  • What makes this headline better than other similar headlines?

Looking for a source of headlines to study from? Then take a look at one of humanity’s oldest pieces of print: newspapers!

Newspapers are a great place to start dissecting headlines. You’ll notice that the main headline of a newspaper is always phrased in such a way that you almost have to pick it up and read the full story. Take note of how they do this.

3. Start With Something That Already Works

I know that everyone, myself included, wants to be able to write their own headlines without relying on other people, but you have to paint by numbers before you can paint like Picasso.

What I mean by this is that you should start by using something that already works. Use headline templates, fill in the blanks and see how effective they are.

When you come across posts that give you these templates (just like this one does), bookmark them! You’ll need them for later.

BONUS: My Lost List of Headline Templates and Examples

It’s hard to come up with original post titles all the time, especially when you’re just beginning to write amazing headlines. It’s going to take some serious time to be able to build a title that makes your readers chase your posts for more.

So, how can you start writing amazing titles today? Easy! Use the templates I’ve included below.

1. “X Top/Best/Most Popular”

People love lists. They’re easy to digest, you can start and stop whenever you need, and the information typically tends to be provided in a format that anyone can understand.

That’s why these work. Your readers will know what they’re getting as soon as they see the headline.

Some Headline Templates:

  • X Top Reasons Why ________
  • X Best _______ (Great for Product Reviews)
  • X Most Popular _____ Among ______
  • X Things You Wouldn’t believe ______ Does
  • X Tips to ________ (For example, 10 Tips to Make You Famous Overnight)

2. “How To”

You know what kind of title naturally draws people because it hints that their curiosity will be answered? “How To” headlines!

You know exactly where the post is going as soon as you read the headline. This leaves people interested in learning more to click it while other people will pass it up.

It’s one of the most beautiful ways to address your post!

Some Headline Templates:

  • How to ___________
  • How to __________ and __________ (Do this, do that)
  • How to __________ Even When __________ (How to do something even when people believe that they can’t do it)
  • How to ___________ in __________ (How to do something in less time)
  • How to ___________ without __________
  • How to Become __________

3. “You Can Do This Too!”

You Can Be a Millionaire Too! It works great to grab people’s attention, right?

Some Headline Templates

  • If ________ Then _________ (If you can do something basic, then you can do something amazing.)
  • Why ________ Always _________ (Why Dedicated People Always Get Rich)
  • _________ Like __________ (How to Become Famous Like Your Favorite Celebrity)
  • The _________ Guide to _________ (The Ultimate Guide to Crafting Amazing Headlines Without Any Effort)
  • __________ Without __________ (Becoming Famous Without Having to Invest a Fortune)

4. Warning Headlines!

Nothing works like an attention-getter than big red letters warning of impending danger! You can see this at work in tabloids, some major media and other scandalous prints.

The key to making these headlines work is to make it “Us Against Them”. Pick the group of people you want to identify with and then pick another group whom tends to take advantage of them.

Some Headline Templates:

  • X Mistakes ________ Want You to Make and How to Avoid Them
  • X Lies That ________ Want You to Believe So That You Will _______
  • The Secret _________ Don’t Want you to Know About ________
  • The ________ Scam
  • What ________ Doesn’t Want you to Know [About ________]
  • Lies ________ Want You to believe [About ________]

5. Easy Street

The Internet is full of people whom want instant gratification. Why not give it to them?

The best way to tell people that you plan to give them short, simple and easy ways to achieve their dreams is to do so with lists, templates and guides. Let’s take a look at some titles that help compliment this.

Some Headline Templates:

  • X Ways to _____
  • X Tips To Make You _____
  • The _______ Guide to ________
  • Learn How to ______ (Step by Step, Without Thinking, Etc.)
  • _____ing Without Having to ______
  • X Ways to _____ While Avoiding ______

What Great Headlines Can You Come Up With?

It doesn’t matter if you have to fill in the blanks! Practice posting the very best of your best headlines and blog titles below. You can comment with anything.

Post your practice headlines and titles below. Don’t be afraid to critique or offer suggestions to other people!

Learn How to Write Headlines and Titles That Will Keep Visitors Glued to Your Blog for New Posts – Blog Titles: Part One

One of the most crucial parts of running this blog is reading other people’s blogs. I use them as a way of creating backlinks, generating traffic, and, most importantly, creating relationships with other readers and blog owners.

Secrets-of-Writing-Amazing-Headlines-that-Will-Entice-People-to-Read-Your-Blog

The one thing I’ve noticed, and I’ve seen this even in my own posts, is that posts tend to have boring titles. They’re simple and to the point, but they tend to make people whom see them say, “So what?”

Let me clarify what I mean.

Which one of the following two examples make you really want to read it?

15 Reasons You Want More Customers

15 Persuasive Reasons Your Small Business Needs Social Media to Bring New Customers to Your Doorstep and 5 Secrets That Will Allow You to Utilize Social Media Marketing Successfully

The answer should be that the second headline is far more enticing. It’s due to a few things, which I’ll describe at length in part one of this two-part post about titles.

What Makes an Explosive Headline?

In my Frank opinion, an amazing headline is able to answer the following questions before a reader even begins reading the rest of an article. Those questions are:

An Example of Explosive Headlines That Readers Have to Read

An Example of Explosive Headlines That Readers Have to Read

  1. What is this blog or article about?
  2. Who should read this post?
  3. What will I (the reader) obtain from investing my time and effort into reading it?

If your headline falls flat at any point, you’ll receive less exposure than you should. Not only will visitors just glance at your posts if they’re using something like an RSS feed, but they’ll tend to ignore them altogether when your post pops up in a search engine like Google.

These three questions are vital if you want anyone to be click on your post and read it all the way through.

Learn How You Can Create Effective Titles for Your Blog With These Tricks

Remember when I said I’d be dividing this blog post into two parts? This one is just a short prelude post that addresses the problem and gives you an insight into what successful blog titles have.

In part two of this post, here’s what I’m going to go over:

  • How to Create Amazing Headlines and Titles for Your Blog
  • Researching New and Effective Ways to Create Titles
  • Addressing the Right Audience
  • The Trick Behind Dissecting Other Titles

What do you think makes for an amazing blog title? Are there certain words that you think make your post go a step further? What blog titles are irresistible for you to read?

3 Common Facebook Marketing Mistakes You Can (and Need to) Avoid

Can-You-Really-Make-Money-using-Facebook&alt;em>Lots of marketers turn Facebook marketing into places where crude, jumbled billboards litter the social networking site. They put too much information, give their readers too many choices, and act as if everything is okay, even when the sky is really falling.

You want to avoid all these things, because they all work against your main goal: attracting new users and keeping the ones you have.

Let’s go over 3 of the most common Facebook page mistakes, and how you can quickly remedy them.

 

1. Making Long Posts

Let’s face it, people prefer messages that are short, simple and to the point. Nobody’s going to sit there and read something that looks like this:

Long, wordy Facebook posts tend to be received poorly by your Fans.

Long, wordy Facebook posts tend to be received poorly by your Fans.

The problem with these posts is that they’re an overload of information. You want to keep your message shorts, concise and to the point.

Here’s how to fix this: Follow Twitter’s 140-character limit when you make your posts, but allow yourself to go a few characters over.

If you still have a block of text after trimming down your words, then make use of white space. Facebook is wonderful because it allows you to utilize new lines.

 

2. Including More Than One Link Per Post

In your Facebook post, your link is your call-to-action. It’s what drives your connections to visit your website and allows you to monetize your Facebook marketing.

Here's an example of how you should avoid using links in Facebook posts.

Here’s an example of how you should avoid using links in Facebook posts.

Multiple calls to action, such as the one above, will only work to confuse your followers. They’ll get lost in your post almost immediately and disregard at least half of it.

Here’s how to fix this: Only include one link per post. If you have multiple links, then make multiple posts.

 

3. Promoting Products on Your Own Page

One of the absolute biggest mistakes the businesses and marketers make on Facebook is that they promote their own products directly to their audiences.

Nobody, I repeat, nobody wants to see your productspromoted by you in their Facebook Timeline feed.

You’re pushing advertising in someone’s face that likely isn’t wanted. You will end up hurting yourself if you do this.

Here’s how to fix this: It’s okay to promote your own product when you have some value added to your post.

Lowe's Home Improvement shows Facebook marketers how self-promotion should be done on Facebook.

Lowe’s Home Improvement shows Facebook marketers how self-promotion should be done on Facebook.

This example from Lowe’s Home Improvement showcases such a situation. They’re promoting their sprinklers, but they’re offering something with entertainment value to it by helping their fans think about a time they had fun in their lives.

 

Wrapping It All Up

These 3 common mistakes are among the most detrimental to your Facebook marketing efforts. They’ll prevent you from attracting new followers, and achieving brand loyalty. You may even repel your fans and turn them into people whom are disgusted with your brand’s very mention.

Have you made one of these mistakes? To that point, what mistakes do you think Facebook marketers make? Leave a comment and let’s discuss them!

5 Effective Ways to Promote Your Facebook Fan Page and 1 Myth Dispelled

Fans are the commodity that keeps your Facebook marketing running. Active ones will give you an insight into what your target audiences like, promote your page through their interaction and lead to more Facebook members becoming your fans.

The problem is that people need to be motivated to Like your Facebook Page. That’s why, in order to help with your Facebook marketing, I’m going to quickly cover 5 effective ways to promote your Facebook Fan page after discussing one popular way of Facebook promotion that fails.

The Biggest Facebook Myth

The most prevalent advice I’ve ever seen pertaining to Facebook concerns how you should handle your Facebook Fan Page right after you’ve created it: You should invite all your friends to it using the ‘Suggest to Friends’ button.

Facebook 'Suggest to Friends' May Not Be So Effective

Facebook ‘Suggest to Friends’ May Not Be So Effective

Here’s the thing: that doesn’t work so well.

Not only has Facebook reduced the maximum number of friends you can use this feature to suggest a Page to, they’ve made it so that these suggestions tend to go unnoticed. It’s not uncommon for a person to have hundreds of missed suggestions on their account.

What’s more is that aggressively suggesting your Page to all your friends is counter-intuitive Few will like it and more will begin to actually dislike it.

So with that myth out of the way, let’s discuss 7 proven ways to get Facebook Fans.

1. Invite Your Website’s Visitors with an Embedded Widget

It’s likely that you already have a number of visitors on your own website or blog. You can embed a simple “Like This” box on your website that will allow them to quickly and easily like your website.

An Example of Facebook Widget Embedded With a WebsiteFacebook provides an embeddable widget for your website that you can find from your Facebook Fan Page’s administration section.

If you want something better, which I do recommend, then you’re going to need to learn how to use FBML. It will enable you to create a live widget that shows your latest actions and interactions with your followers.

2. Make Your Landing Tab Exquisite

With the amount of customization Facebook allows, it’s entirely possible to create a full-featured landing tab that enthralls newcomers to your Page. Add some graphics, a compelling video and a bit of markup to drastically increase the conversion rate of your Fan Page.

3. Leverage the Power of Apps

Facebook Apps can extend the functionality of your Fan Page. This gives fans more of a reason to Like your Page and, ultimately, continue coming back to it.

Some examples of apps integrated with pages include Vpype, an application that allows streaming video, and Target’s “Bullseye Gives”, which allows Fans to vote as to which charity Target donates to and share their use of this app on their Timeline.

4. Integrate Facebook Into Your Website

While there are a number of ways to integrate Facebook’s many features into your website, the most useful is by integrating Facebook comments with your website’s content.

Integrate Facebook Comments with your Website to Produce More Fans

Integrate Facebook Comments with your Website to Produce More Fans

As people like and comment on your pages, they will post things to their Facebook Feed. This can spread your Facebook presence and lead to a viral visitor situation where you gain more Fans than you know what to do with them.

5. Invite Your Email Subscribers

If you’ve been hard at work building an email subscriber list like any good marketer should be, then you already have a great start. All you need to do is to add your Facebook logo or badge to your HTML emails to give your subscribers the opportunity they need to become a Fan.

You can even take this one step further. Say something like, “Become a part of our Facebook community.” to give your readers a reason to join.

5 Ways to Get Facebook Friends to Your Page

No matter if you’ve just picked up Facebook marketing with the Facebook Wealth Formula or if you’re an experienced Facebook business person, you’ll find that these methods are timeless and far better than the “Suggest to Friends” feature.

What about you? Which of these methods have you used to get fans to your Facebook Page? Feel free to add your own ideas for attracting new Fans below!

All It Takes is 12 Hours a Week to Run Your Blog. Here’s How to Do It.

Blogging seems to be an entirely new way of gathering traffic, at least when it comes to businesses used to the more traditional methods of content marketing and marketing in general.

Even for me, it’s still a bit difficult. I have to motivate myself to blog as much as I do, which is aided greatly by keeping a schedule of how much I should work on it and what I should work on.

Let’s take a quick look at how I keep my blog running on a minimum of just 12 hours a week. You might find it interesting.

8 Hours – Planning and Writing

Learning to achieve success is as easy as learning to think; anyone can do it, but first you have to try.

Learning to achieve success is as easy as learning to think; anyone can do it, but first you have to try.

The first and foremost concern of running my blog is the content I post to it. I want to come up with invigorating and exciting posts that keep you reading as much as I can, and I want to do so with a certain regularity so you know when to expect my next post.

That’s why I don’t stop working. Not ever.

I may not be actively writing, but I am tossing around ideas for posts in my head. I go over broad things like topics, then I think about how I can offer information in a way that’s both better and different from before.

It’s not until my Monday through Friday week that I actually start writing.

When I go through the process of creating a post, I pick a format out of my hat. I use the topic I have in my mind to fill it out.

After an hour or two of crafting a post, I save it. The next day, I go back and proofread it. I carefully examine it, then I add the little embellishments like images and formatting.

Having Trouble Coming Up With Ideas for Blog Posts?

It’s not always easy to come up with ideas. When I have trouble, I take a look at one of the many blogs that I’ve subscribed to via RSS or that I’m following on WordPress for ideas.

The one thing I do want to iterate is that I always avoid writing the exact same post as someone else but in different words. The only thing I take away is the topic. Sometimes, I’ll have an idea for a post in my head, but I’ll write something drastically different when I finally begin working.

This is the least formulaic part of blogging, so it tends to take around 8 hours a week.

2 Hours – Creating Something Original

While I spend a certain amount of time working on blogs for the sake of blogging, I like to allocate a least 2 hours a week working on something original that acts like a permanent piece of blogging real estate.

For example, I’m currently working on my About page. This is something I want to take the time to craft to perfection, because it forms a pillar of my blog.

How-to guides and content that’s basically “timeless” that you would link back to in blog posts should have a certain amount of time and effort dedicated to them each week. This will ensure that you steadily work towards creating something that’s 100% your own and 100% quality.

1 Hour – Blog Interaction

Interaction is one of the Keys to Blogging and Business[/caption]

Interaction is one of the Keys to BloggingMost people will recommend that you spend a few hours a day commenting on blogs.

I don’t. I dedicate a few minutes a day using the WordPress reader and my RSS feeds interacting with other blogs.

I want to make it known that I differentiate commenting and interacting due to the fact that commenting is a one-time thing.

Interacting, on the other hand, is about building relationships with other bloggers and your own readers. This is what turns your blog from a desolate wasteland into a busy, bustling community.

1 Hour – Social Media

The last thing you need to focus on is social media. It’s the easiest, most accessible way to interact with your blog’s readers and to create ways for new people to find your blog.

Twitter can Become an Integral Part of Your BusinessMy personal recommendation is to use Twitter and Facebook for general topics. If you need a different audience, then focus on networks like LinkedIn for professional readers and Pinterest for more leisure-focused topics like shopping and humor.

When it comes to actually promoting my blog, I just spend a few minutes sprinkling my blog’s URL here and there. I let WordPress.com handle notifying my Twitter followers when I add a new post.

So that’s maybe 5 minutes tops that I spend self-promoting on social media.

For the other 55 minutes, I focus on building relationships. I message my followers on Facebook, send messages to Page owners whom might be interested in cross-promotion, and I work on sprucing up my profiles.

Summary

I hope that taking you through how I work on my blog will help you better work with your own. I can’t stress enough how important it is to focus on building your block as if you were building a structure brick by brick; everything you do needs to be cumulative.

How much time do you spend on your blog? What advice do you have for people who might be struggling with creating regular posts?

Can You Really Make Money Using Facebook?

Theodore Isaac Rubin, a famous American psychiatrist and author once wrote:

Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.

I think that this accurately describes why most people try making money on Facebook only to subsequently fail. They may even give it multiple attempts only to achieve what seems to be the same result.

That leaves most people thinking that Facebook marketing is just another ploy to steal your money from you by marketing gurus. While this is likely the case for many of the half-baked products out there, is it true for Facebook marketing in general? Can you make money on Facebook? Can you even earn enough to make it your sole source of income?

You know who I am and just how much I’ve dabbled in just about every form of Internet marketing out there. I’m going to answer the biggest question concerning Facebook that Internet marketers and businesses alike want to know: Can You Really Make Money Using Facebook?

The Viability of Facebook Marketing Explored

Can You Really Make Money using Facebook?Facebook is a social network whose population number 800 million and continues to grow in droves each day. Imagine how easy it should be to market to these individuals, especially with all the fresh consumers that get introduced each day.

The problem is that most people can’t do it. Why? They’re failing when it comes to one of the most basic principles of marketing:

You need to understand your audience.

You need to know what drives them, who they are, what they want to see, and what they classify as valuable. This requires that you test, think and use that thing on your shoulders with as much efficiency and guile as you can muster.

Turning a Profit on Social Networks like Facebook

It’s entirely possible to turn a profit using no more than hard work, a few clever takes on age-old strategies and some perceptive insights into what your potential customers really want. Many people have supplemented their income in this way. Others have become successful enough to quit their day job completely so that they can market multiple products on social networks 24/7.

While you can make money on Facebook, I would advise you that you start small. As the previous section mentioned, it’s imperative that you understand what your followers and fans want before you begin trying to sell them something.

What You Can Do to Market Yourself on Facebook

Fighting to be a Successful MarketerThere are countless ways to market on Facebook. Let’s take a look at just a few of the methods I can think of off the top of my head without a great deal of effort:

  • Direct messaging
  • Status updates
  • Facebook Fan Page and Group invites
  • App Development and Invites

The point that I want to get across with this list is that you likely already know the basic methods of communication needed to be successful with Facebook. The only thing that’s stopping you is the lack of a proper business strategy, which is the foundation for anything when it comes to marketing.

If you feel like you’re lost or that you’re missing a few of those essential tidbits of knowledge, then I would wholeheartedly recommend that you glance over my review of the Facebook Wealth Formula 2.0 that I did some time ago. While the name of the actual product may have changed, it’s still a vital resource for starting Internet marketers when it come sto getting their feet wet with the largest social network on the planet.