All It Takes is 12 Hours a Week to Run Your Blog. Here’s How to Do It.

Blogging seems to be an entirely new way of gathering traffic, at least when it comes to businesses used to the more traditional methods of content marketing and marketing in general.

Even for me, it’s still a bit difficult. I have to motivate myself to blog as much as I do, which is aided greatly by keeping a schedule of how much I should work on it and what I should work on.

Let’s take a quick look at how I keep my blog running on a minimum of just 12 hours a week. You might find it interesting.

8 Hours – Planning and Writing

Learning to achieve success is as easy as learning to think; anyone can do it, but first you have to try.

Learning to achieve success is as easy as learning to think; anyone can do it, but first you have to try.

The first and foremost concern of running my blog is the content I post to it. I want to come up with invigorating and exciting posts that keep you reading as much as I can, and I want to do so with a certain regularity so you know when to expect my next post.

That’s why I don’t stop working. Not ever.

I may not be actively writing, but I am tossing around ideas for posts in my head. I go over broad things like topics, then I think about how I can offer information in a way that’s both better and different from before.

It’s not until my Monday through Friday week that I actually start writing.

When I go through the process of creating a post, I pick a format out of my hat. I use the topic I have in my mind to fill it out.

After an hour or two of crafting a post, I save it. The next day, I go back and proofread it. I carefully examine it, then I add the little embellishments like images and formatting.

Having Trouble Coming Up With Ideas for Blog Posts?

It’s not always easy to come up with ideas. When I have trouble, I take a look at one of the many blogs that I’ve subscribed to via RSS or that I’m following on WordPress for ideas.

The one thing I do want to iterate is that I always avoid writing the exact same post as someone else but in different words. The only thing I take away is the topic. Sometimes, I’ll have an idea for a post in my head, but I’ll write something drastically different when I finally begin working.

This is the least formulaic part of blogging, so it tends to take around 8 hours a week.

2 Hours – Creating Something Original

While I spend a certain amount of time working on blogs for the sake of blogging, I like to allocate a least 2 hours a week working on something original that acts like a permanent piece of blogging real estate.

For example, I’m currently working on my About page. This is something I want to take the time to craft to perfection, because it forms a pillar of my blog.

How-to guides and content that’s basically “timeless” that you would link back to in blog posts should have a certain amount of time and effort dedicated to them each week. This will ensure that you steadily work towards creating something that’s 100% your own and 100% quality.

1 Hour – Blog Interaction

Interaction is one of the Keys to Blogging and Business[/caption]

Interaction is one of the Keys to BloggingMost people will recommend that you spend a few hours a day commenting on blogs.

I don’t. I dedicate a few minutes a day using the WordPress reader and my RSS feeds interacting with other blogs.

I want to make it known that I differentiate commenting and interacting due to the fact that commenting is a one-time thing.

Interacting, on the other hand, is about building relationships with other bloggers and your own readers. This is what turns your blog from a desolate wasteland into a busy, bustling community.

1 Hour – Social Media

The last thing you need to focus on is social media. It’s the easiest, most accessible way to interact with your blog’s readers and to create ways for new people to find your blog.

Twitter can Become an Integral Part of Your BusinessMy personal recommendation is to use Twitter and Facebook for general topics. If you need a different audience, then focus on networks like LinkedIn for professional readers and Pinterest for more leisure-focused topics like shopping and humor.

When it comes to actually promoting my blog, I just spend a few minutes sprinkling my blog’s URL here and there. I let WordPress.com handle notifying my Twitter followers when I add a new post.

So that’s maybe 5 minutes tops that I spend self-promoting on social media.

For the other 55 minutes, I focus on building relationships. I message my followers on Facebook, send messages to Page owners whom might be interested in cross-promotion, and I work on sprucing up my profiles.

Summary

I hope that taking you through how I work on my blog will help you better work with your own. I can’t stress enough how important it is to focus on building your block as if you were building a structure brick by brick; everything you do needs to be cumulative.

How much time do you spend on your blog? What advice do you have for people who might be struggling with creating regular posts?

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5 Basic Tips to Make Your Facebook Marketing More Effective

Social networking is anything but carefree. You need to actively work to understand your audience, their motivations and how to best communicate with them. You also need to diligently continue communicating with them, as staleness will only work against you.

Facebook Like Marketing Success

Of all the social networks, it’s my opinion that Facebook is the best. It has the most long-term potential and tends to have sophisticated safeguards that keep the spam that has taken over networks like Twitter to a minimum.

The problem with Facebook marketing is that it’s one of those tricky fields that I think most people shy away from because they don’t understand how it works. While I’m not going to go over if you can really make money using Facebook, I am going to outline a few tips to make your ventures in Facebook a bit more successful.

1. Try Communicating During Different Times of the Day and Different Days

While the Internet is always on, there may not always be people watching it. You’ll find that certain demographics tend to be more attentive during certain hours of the day, because they have their lunch break or they’re not longer in school or work.

Try sending messages during different times and on different days. You’ll eventually find the perfect times when you can communicate with your audience and get the most responses.

2. Integrate Pictures With Your Words

Don't let Facebook marketing turn ugly. Include images with your messages.

Don’t let Facebook marketing turn ugly. Include images with your messages.

Pictures are great, because they only take a glance to know what they’re about. You can then sit there and focus on them further to understand what each element is, how they’re related and the message behind the picture as a whole.

Work with pictures in your social messages. Utilize infographics, quotes with pictures and the like to see a better engagement rate.

3. Start Small and Honest

The biggest mistake that you can make when it comes to Facebook marketing is to try to make a hard, cold sell. Nobody’s going to want to buy your products and services just because you’ve pushed it into their face.

When you’re just starting out, try to keep things fairly general. Once you have a decent following, branch out into topics and further into subtopics with your messages. When you have a good following, you can begin linking back to your products as casual mentions.

4. Create Milestones and Show Them Off

Accomplishments, particularly those that everyone can share in, are something that everyone can benefit from. When you reach a certain amount of fans or friends, be sure to show it off.

You can branch this out and make your milestones things like anniversaries, graduations, your business’s achievements and more. You can even include your fans in the spotlight.

5. Respond to Comments

While your goal should be to write great content, you definitely want to foster communication between yourself and your fans. This two-way street can work to provide you with an extra element of friendliness to your Facebook marketing campaigns while helping you to understand what your audience truly wants.

Achieving Social Networking Sales Success

The First rule of Making Money with FacebookThe first and foremost rule of social networking is that you shouldn’t focus on making sales. Build a bond with your followers and you’ll see how it will work to provide you with sales down the road.

If you have a business mind, consider all the time that you spend talking to and learning about your demographics as an investment. I can assure you that it’s one that will pay off in the end.

What advice do you have when it comes to Facebook marketing? What drives your campaigns to success? Comment below!

Can You Really Make Money Using Facebook?

Theodore Isaac Rubin, a famous American psychiatrist and author once wrote:

Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.

I think that this accurately describes why most people try making money on Facebook only to subsequently fail. They may even give it multiple attempts only to achieve what seems to be the same result.

That leaves most people thinking that Facebook marketing is just another ploy to steal your money from you by marketing gurus. While this is likely the case for many of the half-baked products out there, is it true for Facebook marketing in general? Can you make money on Facebook? Can you even earn enough to make it your sole source of income?

You know who I am and just how much I’ve dabbled in just about every form of Internet marketing out there. I’m going to answer the biggest question concerning Facebook that Internet marketers and businesses alike want to know: Can You Really Make Money Using Facebook?

The Viability of Facebook Marketing Explored

Can You Really Make Money using Facebook?Facebook is a social network whose population number 800 million and continues to grow in droves each day. Imagine how easy it should be to market to these individuals, especially with all the fresh consumers that get introduced each day.

The problem is that most people can’t do it. Why? They’re failing when it comes to one of the most basic principles of marketing:

You need to understand your audience.

You need to know what drives them, who they are, what they want to see, and what they classify as valuable. This requires that you test, think and use that thing on your shoulders with as much efficiency and guile as you can muster.

Turning a Profit on Social Networks like Facebook

It’s entirely possible to turn a profit using no more than hard work, a few clever takes on age-old strategies and some perceptive insights into what your potential customers really want. Many people have supplemented their income in this way. Others have become successful enough to quit their day job completely so that they can market multiple products on social networks 24/7.

While you can make money on Facebook, I would advise you that you start small. As the previous section mentioned, it’s imperative that you understand what your followers and fans want before you begin trying to sell them something.

What You Can Do to Market Yourself on Facebook

Fighting to be a Successful MarketerThere are countless ways to market on Facebook. Let’s take a look at just a few of the methods I can think of off the top of my head without a great deal of effort:

  • Direct messaging
  • Status updates
  • Facebook Fan Page and Group invites
  • App Development and Invites

The point that I want to get across with this list is that you likely already know the basic methods of communication needed to be successful with Facebook. The only thing that’s stopping you is the lack of a proper business strategy, which is the foundation for anything when it comes to marketing.

If you feel like you’re lost or that you’re missing a few of those essential tidbits of knowledge, then I would wholeheartedly recommend that you glance over my review of the Facebook Wealth Formula 2.0 that I did some time ago. While the name of the actual product may have changed, it’s still a vital resource for starting Internet marketers when it come sto getting their feet wet with the largest social network on the planet.