5 Mistakes that Could Sabotage Your Facebook Marketing Campaigns

Social media is the Midas Touch of modern marketing techniques. You can turn something seemingly hard to get off the ground into a campaign that’s both recognized widely and extremely profitable to you.

The problem is, that much like the legend behind the Midas Touch, it can also be a curse. Simple social media mistakes can drag your campaign down to the realm where nothing you do will ever amount to anything.

It’s really an easy way to run yourself ragged.

To avoid those common social media mistakes, I’ve decided to take a look at 5 of the most blaring Facebook marketing mistakes that companies tend to make. Just keep in mind that these mistakes are unique to the other 3 Common Facebook Mistakes I posted about previously.

 

1. Incomplete Profiles or Pages

The foundation of a home shares many similarities to the foundation that a proper social media marketing campaign should have; unless the foundation is solid, it will inevitably collapse.

That’s why filling out your entire social media profile is a thing that you have to do.

Business hours, an address, photographs of your products and employees, and everything else that will help your potential and actual fans learn about your company should be on your Facebook Fan Page.

Even the vanity URL you use should be something that looks aesthetically pleasing while being informative about your business.

 

Nike Football's completed Fan Page gives Fans everything they need to know and then some.

Nike Football’s completed Fan Page gives Fans everything they need to know and then some.

 

2. Posting Too Much

When it comes to social media, even your best audiences can get enough of you. Posting too much in too short of a time period will lead to less positive reception by your fans, to the point where they might ignore everything that you have to say in the future.

But wait, – what about keeping ahead of all the other Fan Pages they have flooding their feed?

Don’t worry about competing in terms of quantity. Compete in terms of quality, as posts with my interaction will naturally rise to the top of Timeline feeds.

 

3. Bad Cover Photos

The prevalence of Cover Photos that violate Facebook’s terms of service is astounding. This can result in suspension, removal of your page or removal of your ability to administrate your page.

None of those are things you want. Plus, when you review what isn’t allowed, you’ll understand that these things can just make your Facebook Page look plain tacky.

Under Facebook guidelines, you’re not allowed to have the following in your Cover Photo on your Facebook Fan Page:

  • Price information, discount codes or anything other text that could be construed as incentives for Liking your page.
  • Any calls to action, which include to Like, share, comment, download, share, refer your friends, or actions that would otherwise benefit you.
  • Contact information, which includes but isn’t limited to: phone numbers, email addresses, physical address or website forms.

What should you use as a cover photo? Coca-Cola has an amazing example of the type of Cover Photo you should use.

Coca-Cola's Cover Photo is an example of what your Facebook Fan Page should have.

Coca-Cola’s Cover Photo is an example of what your Facebook Fan Page should have.

In other words, you want something that showcases your products without actively telling your fans to buy them. If you can’t manage that, then go with something that showcases your company’s intrinsic values or the employees that work for you.

Remember that a picture’s worth more than just a thousand words on social media.

 

4. Focusing on Likes Too Much

While it’s true that Likes will likely drive your Fan Page towards success when the right people Like it, it’s not the end-all-be-all of Facebook marketing.

This is where a firm understand on how Facebook’s Fan Page mechanics work comes into play.

Likes by themselves only drive content up on a person’s Facebook Timeline so much. It’s comments and messages from other users to the Fan Page that allows it to show up on friend’s feeds and the like.

When it comes to obtaining more Likes, your best bet is to deliver exceedingly quality content that your fans share with like-minded people.

For more on how you can learn about this, see my Facebook Wealth Formula review. It covers a course that will likely provide you with the benefits you need to make your next Facebook marketing campaign a critical success.

 

5. Posting Unrelated Content

This is one of the biggest mistakes that small businesses tend to make. They think that they lack the type of content their fans want to see, so they post anything and everything they can find in the sheer hope that their fans will interact with their content.

This rarely works for building an audience, and it will only create an ineffective following when it does finally give you one.

That’s why you should always focus on on-brand material that works to ultimately promote yourself and the voices of your Fans.

Simple, to-the-point and effective. This is how your Fan Page posts should look.

Simple, to-the-point and effective. This is how your Fan Page posts should look.

 

Avoiding the Most Dire of Facebook Marketing Mistakes

Just keep these Facebook marketing mistakes in mind when you start your next campaign, and you’ll likely avoid any dramatic recoil that will hurt your social media marketing efforts.

When you employ the various time-tested Facebook marketing principles that I tend to write about, you’ll have a solid understanding of how Facebook marketing works and the things that will drive you towards success.

What social media mistakes do you think might be holding your social media marketing campaigns back? Let me hear in the comments below!

The Most Comprehensive List of Web 2.0 Sites Ever Created (2016)

Most Comprehensive Web 2.0 List Ever Made

Web 2.0 sites are in high demand. They make for excellent properties that you can use as a basis for everything from content marketing to off-site SEO.

The main problem that businesses and individuals have when it comes to Web 2.0 sites is deciding which ones to use. Contrary to what most people will want you to believe, the PageRank has a minimal impact upon how effective they are.

In this post, I’m going to go through a comprehensive list of the 46 most popular Web 2.0 sites. While I’ll arrange these by PageRank, I will add a separate portion that rates how useful these Web 2.0 sites are and give a recommendation as to how you should use them.

 

What Can You Use Web 2.0 Sites For?

There’s a lot of things that you can use Web 2.0 sites for. Below is just a short list of the things that they can do:

  • They rank highly on their own. This means that you can use them to squeeze out your competition for low to medium competition searches.
  • They convey a sizable chunk of domain authority. That makes them useful for SEO purposes. You can further increase the domain authority by being an active participant on some of these Web 2.0 sites.
  • They can generate traffic on their own. Some, but not all, of these Web 2.0 sites can generate traffic on their own through internal mechanisms. For example, Hubpages has things like related hubs that can drive traffic to your pages from other related pages that you may not own.

The List of the Best Web 2.0 Sites

Without further ado, let’s take a look at the most comprehensive list of Web 2.0 sites available on the Internet.

Let’s start off with addressing the top 20 Web 2.0 sites you want to use with a quick analysis of each.

 

1. WordPress.com – PR 9

WordPress.com is a blogging platform that makes it easy to use WordPress without having your own website. Things like the WordPress Readers, comments and the ability for registered and unregistered users to follow your blog make it a versatile Web 2.0 website.

What you need to watch out for is that you can only promote your own products on a WordPress.com blog. Your blog can be terminated at a moment’s notice if you spam backlinks to it or violate any of the WordPress.com terms of service.

Rating: 9.0/10
Suggested Use: Multi-purpose with a focus on traffic generation.

 

2. Blogger.com – PR 8

Blogger is a Web 2.0 site run by Google. This means that it has the unique ability to integrate with your Google+ profile, which you may find more useful if you’ve done work on it. Pages and posts published on Blogger tend to be indexed quickly and tend to rank above average in search engines with little or no extra off-page SEO.

The one downside about Blogger is that it seems to be made more for SEO than for anything else. You can use it as a secondary blog for your main site, but I would only recommend this is you have an excess of content to post here.

Rating: 8.5/10
Suggested Use: Off-site SEO or Blogging

 

3.LiveJournal – PR 8

LiveJournal is a relatively unique Web 2.0 site. While it has a high PageRank, it has a relatively low value for businesses and Internet marketers looking to complement their existing digital presence. Live Journal pages not only tend to rank low, but they tend to draw minimal traffic (save for certain special cases) and tend to look poorly.

Rating: 7.5/10
Suggested Use: Strictly SEO

 

4. Tumblr – PR 8

Tumblr stands as a stark contrast to the previous Web 2.0 site. Not only does it have a superb traffic generation ability, but it also tends to pass domain authority fairly well.

The one caveat is that Tumblr needs an active hand for you to see consistent results from it.

Rating: 8.5/10
Suggested Use: Content and Social Media Marketing

 

5. TypePad – PR 8

TypePad, for all intents and purposes, is more similar to WordPress.com than anything else. You have a feature similar to the WordPress reader and the chance to be featured on the front page of the website.

The only thing that I’ve noticed about TypePad that isn’t’ so spectacular is how it passes domain authority. It seems both hard to collect authority from TypePad through commenting and cross-posting and like TypePad doesn’t want to pass that authority off-site so well.

Rating 7.5/10
Suggested Used: Content Marketing and Blogging

 

6. Weebly – PR 8

Weebly is one of my personal favorites to use when building off-site web properties. Not only do Weebly sites tend to rank fairly well on their own, but they pass link juice and tend to respond well to multi-tier link building strategies.

The only downside is that Weebly tends to not generate traffic on its own like the other Web 2.0 sites listed here.

Rating: 9.0/10
Suggested Use: Secondary Websites, Content Marketing and SEO

 

7. My.Opera.com – PR 8

My.Opera.com used to be a fairly lucrative Web 2.0 property website to use. It provided a way to organically attract visitors while creating pages that ranked fairly well in search results.

However, this Web 2.0 property has been closed since March 3rd, 2014.

Rating: N/A
Suggested Use: None, as it’s closed.

 

8. Squidoo – PR 7

Squidoo is another Web 2.0 site that will work to naturally produce traffic on its own from internal sources. Related pages will drive visitors to both your Squidoo lenses and your links.

The one thing to watch out for is that there are certain stipulations about what sites you can link to on your lenses and how often.

Rating: 8.5/10
Suggested Use: SEO and Content Marketing

Squidoo’s registration is currently closed after HubPages acquired it. Avoid until further notice.

 

9. Tripod – PR 7

Tripod has been around since times ancient as far as the Internet is concerned. It’s still a valid place to build a mini-site, but you may want to do so only if you have to.

The simple reason is that Tripod contains a lot of ads and passes on little SEO value due to the numerous outbound links that tend to be sponsored by Tripod.

Rating: 5.0/10
Suggested Use: Avoid unless you need another property

 

10. Bravenet – PR 7

Bravenet has come a long way since its more humble beginnings. It’s now a fully-fledged website builder that’s capable of making decent-looking websites on the fly.

The downside is that unlike many of the other Web 2.0 sites listed here, there’s little in the way of traffic generation. This means that you’re on your own if you plan to use it for anything more than SEO.

Rating: 8.0/10
Suggested Use: SEO or Mini-Site Building

 

11. Multiply – PR 7

Multiply used to be my preferred Web 2.0 site to use over options like Jimbdo and Weebly, but it has since closed down. It had a decent amount of mechanics that made traffic generation easy.

Rating: N/A
Suggested Use: None, Multiply has closed.

 

12. Webs.com – PR 7

Webs, formerly known as “Freewebs”, is a step or two above Tripod in terms of website creation. You’re given a number of nifty utilities such as a guest book and gallery.

The downside with Webs is that any domain authority that would get transferred to your links tends to bleed out through the numerous advertisements shown on the pages. These advertisements make it hard to use Webs as a mini-site.

Rating: 6.0/10
Suggested Use: Secondary Property for SEO

 

13. Jimbdo – PR 7

I personally like Jimbdo for the numerous features you gain access to without paying. You’ve got a great website builder that can work to create a decent mini-site for your business.

As far as setbacks go, Jimdo has very few. You still have links in the footer to Jimdo’s main page and a handful of ads. You also don’t have any type of natural traffic generation on Jimdo unless you pay for it.

Rating: 8.5/10
Suggested Use: Multi-Purpose

 

14. Wikispaces – PR 7

Wikispaces is probably the best place to create your own Wiki. The only catch is that it should be a wiki geared towards education. You can probably red between the lines here to see what that would be.

With that being said, spammy wikis tend to be deleted on a regular basis.

Rating: 7.5/10
Suggested Use: Content Marketing

 

15. Xanga – PR 7

Xanga is a social networking websites that has been around since the days of MySpace. The only caveat is that, unlike MySpace, they have evolved their website to be more of a blogging platform combined with the features that Live Journal provides.

The only drawback to using Xanga is that it’s not a solution for businesses. It’s best to take the “personal blog” approach if you plan to do so, as it will make your efforts go further.

Rating: 8.0/10
Suggested Use: Blogging or SEO

 

16. Yola – PR 7

Yola makes for a decent Web 2.0 property. While there’s no internal flow of traffic like there are on other websites and you’re fairly limited unless you pay a regular subscription, Yola’s still worthwhile when it comes to SEO uses.

Without paying, you get access to 1GB of bandwidth, 1GB of storage and 3 pages for your Web 2.0 site. This is why I recommend it for SEO rather than anything else.

Rating: 8.5/10
Suggested Use: SEO

 

17. Quizilla – PR 7

Quizilla is another website like Live Journal It’s not suited for making anything professional on it unless your audience coincides with that of the teenage audience that tends to use Quizilla.

With that being said, you can still use Quizilla for link-building purposes.

Rating: 7.5/10
Suggested Use: SEO or Content Marketing in Special Cases

18. Gather – PR 6

Gather is something closer to an article website than anything else, but it still qualifies as a Web 2.0 site. You can dress up your author profile page akin to one, which makes it useful for businesses.

As far as drawbacks go, there are few. You have traffic generation and pages that will have a decent chance to rank in search engines on their own for low to medium competition keywords.

Rating: 8.0/10
Suggested Use: Content Marketing with SEO Secondary

 

19. Hubpages – PR 6

Hubpages is one of my favorite Web 2.0 sites to use, but not because there’s any outstanding link building benefits to it. It’s the fact that you can leverage it to paint yourself as an authority among like-minded individuals, which in turn can allow you to draw more traffic than you ever would have thought possible.

The main problem I have with Hubpages is that your fellow authors tend to be rather cut-throat. This may be a side effect of Hubpage’s popularity to be used as a “Post and Dump” place for blackhat link building schemes, or it may just be due to the competitive nature Hubpages tends to foster. Be careful of what you post here.

Rating: 8.0/10
Suggested Use: Content Marketing and Targeting Low-Competition Searches

 

20. Blog.co.uk – PR 6

Blog.co.uk is yet another blogging website. You get all the standard blogging features with a little bit of internal traffic being driven your way.

The reason that Blog.co.uk doesn’t rate higher with me stems from the fact that it tends to be highly prone to prolonged periods of downtime. This can make it problematic, which is why I recommend that you use it purely for SEO purposes.

Rating: 6.5/10
Suggested Use: SEO with a Touch of Content Marketing

 

But What About the Other Web 2.0 Websites?

No list of Web 2.0 websites could call itself comprehensive without listing the other Web 2.0 sites out there. Just keep in mind that many of these websites are transient, – which means that they may be here today but gone tomorrow.

For everything listed below here, I recommend that you use these are tertiary or further websites if you’re dealing with tiered link building. Don’t invest too much in these Web 2.0 sites since you have better alternatives available to you.

 

The List of Every Other Web 2.0 Site

  1. Blog.com – PR 6
  2. Diaryland.com – PR 6
  3. Blogspirit.com – PR 6
  4. Zimbio – PR 6
  5. SOSBlog.com – PR 6
  6. Gather.com – PR 6
  7. Weblogs.uk – PR 5
  8. Blogdrive.com – PR 5
  9. Thoughts.com – PR 5
  10. Blogtext.org – PR 5
  11. InsaneJournal – PR 5
  12. TBlog – PR 4
  13. 20Six.co.uk – PR 4
  14. Blog.ca – PR 4
  15. BlogSkinny.com – PR 4
  16. Blurty – PR 4
  17. Free-Conversant.com – PR 4
  18. FreeFlux.net – PR 4
  19. Blog.com – PR 4
  20. BlogHi.com – PR 4
  21. BlogStudio.com – PR 4
  22. WikyBlog.com – PR 3
  23. Blogigo – PR 3
  24. JournalFen – PR 3

 

Which of these sites is your favorite to use? What purpose do you use it for? Did I miss your favorite Web 2.0 website? Did you just appreciate the list?

Leave a comment below!

The Secret to Amazing Headlines Without Having to Think – Blog Titles: Part Two

In my previous post about How to Write Headlines and Blog Titles, I tried to address the big problems that I see with titles and what elements go together to make an exciting title that keeps your readers hooked on your post.

Secrets-of-Writing-Amazing-Headlines-that-Will-Entice-People-to-Read-Your-Blog

Now, we’re going to go over how to step-by-step craft the best titles you’ve ever seen. I’m going to even add n a special no-brainer, fill-in-the-blank bonus section at the end of this post, so stay tuned if you wanted to learn the secrets of amazing post titles!

How do You Start Writing Amazing Headlines?

As you likely already know, the secret to bringing new visitors to your blog through search engines and things like the WordPress Reader is to write amazing headlines the force readers to inquire within.

The process of learning how to craft amazing headlines and titles is a long and arduous one, but I’ve tried to condense it into a few tips that will help you expedite that journey. Just be careful when you use these tips, as you don’t want to write headlines that will force what audience you do have already to abandon you.

1. Write Multiple Headlines

You know how people say that you’re unlikely to do something on the first try? Headlines and blog post titles are a lot like that.

Seldom will you ever see an amazing title that someone created on the first try.

To get on your way with writing titles that will excite, panic and motivate readers to read your posts, you should try to write multiple titles for every piece of content you create. Brainstorm and think of different titles that address the points I’ve already discussed about headlines.

2. Dissect Headlines

There’s no better way to get familiarized with amazing headlines than to seek them out and pick them apart so that you can see how they work.

Ask yourself the following questions when you’re dissecting titles:

  • What grabs me about this?
  • What words make me want to read this?
  • Does it have a lead-in?
  • What makes this headline better than other similar headlines?

Looking for a source of headlines to study from? Then take a look at one of humanity’s oldest pieces of print: newspapers!

Newspapers are a great place to start dissecting headlines. You’ll notice that the main headline of a newspaper is always phrased in such a way that you almost have to pick it up and read the full story. Take note of how they do this.

3. Start With Something That Already Works

I know that everyone, myself included, wants to be able to write their own headlines without relying on other people, but you have to paint by numbers before you can paint like Picasso.

What I mean by this is that you should start by using something that already works. Use headline templates, fill in the blanks and see how effective they are.

When you come across posts that give you these templates (just like this one does), bookmark them! You’ll need them for later.

BONUS: My Lost List of Headline Templates and Examples

It’s hard to come up with original post titles all the time, especially when you’re just beginning to write amazing headlines. It’s going to take some serious time to be able to build a title that makes your readers chase your posts for more.

So, how can you start writing amazing titles today? Easy! Use the templates I’ve included below.

1. “X Top/Best/Most Popular”

People love lists. They’re easy to digest, you can start and stop whenever you need, and the information typically tends to be provided in a format that anyone can understand.

That’s why these work. Your readers will know what they’re getting as soon as they see the headline.

Some Headline Templates:

  • X Top Reasons Why ________
  • X Best _______ (Great for Product Reviews)
  • X Most Popular _____ Among ______
  • X Things You Wouldn’t believe ______ Does
  • X Tips to ________ (For example, 10 Tips to Make You Famous Overnight)

2. “How To”

You know what kind of title naturally draws people because it hints that their curiosity will be answered? “How To” headlines!

You know exactly where the post is going as soon as you read the headline. This leaves people interested in learning more to click it while other people will pass it up.

It’s one of the most beautiful ways to address your post!

Some Headline Templates:

  • How to ___________
  • How to __________ and __________ (Do this, do that)
  • How to __________ Even When __________ (How to do something even when people believe that they can’t do it)
  • How to ___________ in __________ (How to do something in less time)
  • How to ___________ without __________
  • How to Become __________

3. “You Can Do This Too!”

You Can Be a Millionaire Too! It works great to grab people’s attention, right?

Some Headline Templates

  • If ________ Then _________ (If you can do something basic, then you can do something amazing.)
  • Why ________ Always _________ (Why Dedicated People Always Get Rich)
  • _________ Like __________ (How to Become Famous Like Your Favorite Celebrity)
  • The _________ Guide to _________ (The Ultimate Guide to Crafting Amazing Headlines Without Any Effort)
  • __________ Without __________ (Becoming Famous Without Having to Invest a Fortune)

4. Warning Headlines!

Nothing works like an attention-getter than big red letters warning of impending danger! You can see this at work in tabloids, some major media and other scandalous prints.

The key to making these headlines work is to make it “Us Against Them”. Pick the group of people you want to identify with and then pick another group whom tends to take advantage of them.

Some Headline Templates:

  • X Mistakes ________ Want You to Make and How to Avoid Them
  • X Lies That ________ Want You to Believe So That You Will _______
  • The Secret _________ Don’t Want you to Know About ________
  • The ________ Scam
  • What ________ Doesn’t Want you to Know [About ________]
  • Lies ________ Want You to believe [About ________]

5. Easy Street

The Internet is full of people whom want instant gratification. Why not give it to them?

The best way to tell people that you plan to give them short, simple and easy ways to achieve their dreams is to do so with lists, templates and guides. Let’s take a look at some titles that help compliment this.

Some Headline Templates:

  • X Ways to _____
  • X Tips To Make You _____
  • The _______ Guide to ________
  • Learn How to ______ (Step by Step, Without Thinking, Etc.)
  • _____ing Without Having to ______
  • X Ways to _____ While Avoiding ______

What Great Headlines Can You Come Up With?

It doesn’t matter if you have to fill in the blanks! Practice posting the very best of your best headlines and blog titles below. You can comment with anything.

Post your practice headlines and titles below. Don’t be afraid to critique or offer suggestions to other people!

3 Common Facebook Marketing Mistakes You Can (and Need to) Avoid

Can-You-Really-Make-Money-using-Facebook&alt;em>Lots of marketers turn Facebook marketing into places where crude, jumbled billboards litter the social networking site. They put too much information, give their readers too many choices, and act as if everything is okay, even when the sky is really falling.

You want to avoid all these things, because they all work against your main goal: attracting new users and keeping the ones you have.

Let’s go over 3 of the most common Facebook page mistakes, and how you can quickly remedy them.

 

1. Making Long Posts

Let’s face it, people prefer messages that are short, simple and to the point. Nobody’s going to sit there and read something that looks like this:

Long, wordy Facebook posts tend to be received poorly by your Fans.

Long, wordy Facebook posts tend to be received poorly by your Fans.

The problem with these posts is that they’re an overload of information. You want to keep your message shorts, concise and to the point.

Here’s how to fix this: Follow Twitter’s 140-character limit when you make your posts, but allow yourself to go a few characters over.

If you still have a block of text after trimming down your words, then make use of white space. Facebook is wonderful because it allows you to utilize new lines.

 

2. Including More Than One Link Per Post

In your Facebook post, your link is your call-to-action. It’s what drives your connections to visit your website and allows you to monetize your Facebook marketing.

Here's an example of how you should avoid using links in Facebook posts.

Here’s an example of how you should avoid using links in Facebook posts.

Multiple calls to action, such as the one above, will only work to confuse your followers. They’ll get lost in your post almost immediately and disregard at least half of it.

Here’s how to fix this: Only include one link per post. If you have multiple links, then make multiple posts.

 

3. Promoting Products on Your Own Page

One of the absolute biggest mistakes the businesses and marketers make on Facebook is that they promote their own products directly to their audiences.

Nobody, I repeat, nobody wants to see your productspromoted by you in their Facebook Timeline feed.

You’re pushing advertising in someone’s face that likely isn’t wanted. You will end up hurting yourself if you do this.

Here’s how to fix this: It’s okay to promote your own product when you have some value added to your post.

Lowe's Home Improvement shows Facebook marketers how self-promotion should be done on Facebook.

Lowe’s Home Improvement shows Facebook marketers how self-promotion should be done on Facebook.

This example from Lowe’s Home Improvement showcases such a situation. They’re promoting their sprinklers, but they’re offering something with entertainment value to it by helping their fans think about a time they had fun in their lives.

 

Wrapping It All Up

These 3 common mistakes are among the most detrimental to your Facebook marketing efforts. They’ll prevent you from attracting new followers, and achieving brand loyalty. You may even repel your fans and turn them into people whom are disgusted with your brand’s very mention.

Have you made one of these mistakes? To that point, what mistakes do you think Facebook marketers make? Leave a comment and let’s discuss them!

7 Reasons You Shouldn’t Rely on Black Hat Marketing or Link Building Techniques

“Black Hat” is the term used to described everything from SEO techniques to marketing strategies. While some people swear by it and many others make their living from it, I want to present a few reasons as to why it’s something that you should stay away from.

Before I get started, let me just say that, unlike lots of other people, I’m not going to preach in this post. I’m going to offer a level-headed and logical approach to this post without relying on the argument of morals.

What is Black Hat?

Black Hat Marketing ExplainedIf you already know what “black hat” means, then feel free to skip to the next section. I know there’s plenty of people who do.

Otherwise, allow me to explain it. Black hat describes marketing techniques, link building strategies and any other activity that uses either the way a system works or takes advantage of people in order to profit. While the methods are usually against the rules of whatever person governs that system, there are only a few situations where they are wholly illegal.

In contrast, “White Hat” describes the business model most people are familiar with. You add quality content and provide services for people in a way that is beneficial for both parties. No one, not advertiser, customer or any other intermediary, feels cheated at the end of the day.

7 Reasons You Shouldn’t Rely on Black Hat Techniques

Without further ado, let’s examine the faults that the black hat ideology provides. As I mentioned earlier, let’s leave morals out of this and examine this with a business-centric way of thinking.

1. Black Hat is Tedious

Black hat techniques rely on cheating the system. This often means simulating the work and activity that most people display by making use of automated solutions, which in turn means defeating deterrants designed to stop them like captchas.

It can often take just as much effort to design these automated solutions as it does to develop an authentic white hat business. That puts black hat marketing and link building on the same level of white hat in terms of effort for all but the largest of operations.

2. Black Hat Tends to be Low Quality

Link Building is All About the Strongest Link in the ChainThe kind of places and people who tend to be the most vulnerable to black hat practices are generally those with a low amount of value. This means that websites with a miniscule amount of domain authority and people who are less interested in being your customer than the homeless man down the street without a dime to his name is.

By contrast, you can usually acquire high-quality customers and links by filtering out these people and then manually approaching them.

3. Black Hat Can Be Spammy

It was about three or four years ago when the blog commenting craze really began. Automated black hat solutions arose that made commenting on autopilot easier than ever before, which in turn resulted in Google and other search engines seriously devaluing the worth of a blog comment.

The amount of automation needed for black hat solutions tends to make it spammy. This can have adverse effects, like having your website caught by Akismet as a source of spam.

4. Black Hat Tends to be Synonymous with Temporary

Black hat methods tend to be fleeting. Exploits that make them work tend to get patched quickly, and the people who would be taken in by these methods tend to wise up. Affiliates and ad networks tend to catch people who send bad traffic towards offers.

Even black hat links tend to be fleeting. The sites that they do get published on tend to be low-value, which in turn results in many of these websites disappearing in a matter of months.

5. Black Hat Requires Constant Adaptability

Because loopholes get patched and people grow tired of black hat techniques so quickly, people who use them must force themselves to adapt these techniques. They need to alter them, grow them larger and then continue to do so as long as they wish to make a profit from them.

They’re not exactly techniques suited for long-term marketing. You’ll be lucky if they last for even the short term.

6. Black Hat Always Stops Working

Marketing that Stops Working Puts You in TroubleBlack hat techniques tend to stop working as soon as someone makes a change that makes them devalued.

For example, consider a method that pivots around spamming a social network with links. If something as little as making these links unclickable occurs, then it’s possible that the black hat method will quickly become unviable.

7. Black Hat Techniques Tend to Bring Bad Publicity

The largest disadvantage of black hat techniques, in my Frank opinion, is that they bring bad publicity to you. While this may not seem like a big idea if you specialize only in black hat marketing, it should be something you’re worried about.

Even if your name isn’t linked to any businesses, it could be linked to something like CPA networks. Similarly to casinos, CPA networks tend to share a list of “people to avoid due to black hat techniques” with one another.

This can result in your name being written down on someone’s blacklist.

Are Black Hat Techniques Worth It?

Black Hat Money Might Be WorthlessPersonally, I don’t find black hat techniques worth messing with. Just take a look at the 5 Non-Black Hat Ways to Make a Quick Buck Online I posted some time ago. The methods here are simple, require minimal automation and can be done somewhat leisurely.

If you want to start a real business, then you should stay away from using black hat techniques for marketing or link building. There’s plenty of legitimate ways to make money using Facebook and other sources.

At the end of the day, you’ll find that building a busienss rather than making a quick buck will provide more satisfaction.

What do you think about black hat link building and marketing techniques? Should you stay away from them? Do they only work for knowledgeable people? Leave your thoughts below.