Frankly Blogging 102: Writing to Engage Your Readers

You’ve done it. You’ve finally made your blog. You’ve picked a name. You’ve filled out your information. You’ve followed every step in Frankly Blogging 101: Creating Your First Successful Blog.

Now you can write whatever you want, right? Wrong!

You need to start planning what you will post, how you’ll post it, and how it will interact with your blog’s potential audience. Only when these things come together will you be able to make that terrific blog that earns you plenty of visitors and a sufficient amount of passive income each day.

Let’s take a look at everything you ever needed to know to write amazing blog posts.

Step One: Starting With an Idea

The first logical step that I pursue when I begin crafting a new blog post is to start with an idea. I’ll start with something broad, then slowly define where I want to go.

For example, consider this post. I’m creating a definitive how-to series on blogging that will slowly expand into something more. When I finish it, and I use that term incredibly loosely, I’ll begin writing small posts that offer tips for blogging alongside some answers to questions I receive.

This enables me to make helpful content that my readers will find useful for some time to come. This is a win-win situation for both myself, the blogger, and you, the reader.

Step Two: Introductions

I don’t just jump into a post. I sit around and let the idea I want to pursue ferment like fine wine.

This post, for example, started a few weeks ago. I’ve been thinking about it for days, though I haven’t done so actively. I’ve thought about how I want to start it out, how I want to format it, and how I want to logically proceed through it with you.

These things all need to be nailed down before I can write my introduction, as they help me decide how to introduce the topic to you in a way that compels you to read more.

When you finish your introduction, perform the following quick checks:

  • Does it grab your attention from the first sentence?
  • What does it say that your post is about?
  • Does it state what your reader will get from reading your post?
  • How “Above the Fold” is it?
  • Would you keep reading?

If you can’t answer these questions, then keep rewriting your introduction until it’s compelling. It’s the part of your post that helps you really get your foot in the door, so making it superb is something you need to do.

Step Three: Start Writing

You’ve put everything together. Your proverbial ducks are now in the neatest of lackadaisical rows.

What do you do now?

Easy! You start writing.

Start with your most important logical point first, then progress until you reach the end.

Take this post as an example of that. I introduced a problem, which is the difficulty in writing a compelling blog post. I then began to list step by step how to conquer blog posts until you’re able to write something compelling.

I follow this same process in every blog post I make. I write an introduction, which I can use as a prompt, then I began to logically answer the problem or address the situation. Your posts need to have a similar composition if you want to connect with readers whom have problems.

When you’re writing, ensure that you take the time to make your content scannable. You want to make it easy for readers to skim through your content to acquire a quick overview of what your content is about before reading every nitty gritty detail.

One thing I would suggest is to take a look at these proven formulas for successful content. They’re the kind of things that your readers will love to read.

Step Five: The Conclusion and Your Title

I know that it doesn’t make much sense at first, but I wait until I’ve finished my blog posts before I go back to write a conclusion and a title.

I write the conclusion last, as it allows me to reiterate any important points I may have merely touched upon in my writing. This part is logical. It’s tying the bow that wraps up the creative process in a neat way that allows my readers to know exactly what they’re taking away from my posts.

The title is similar. I find it significantly easier to create an engaging blog title when I wait until the end, as I know both what my post is about and what should make others read it.

Step Four: Enriching Your Content

You’ve written an astounding post, but you’re nowhere near done yet. Now you need to go over your posts to minor out any flaws and to enrich your content.

When I revise my content, the first thing I do is to look for grammatical or spelling errors. While I try to do this in the process of writing, sometimes my posts can take several hours to compose. This leaves them prone to the occasional error.

The next step is to re-read your content for the proper flow. You want your readers to be able to take small bites of your content at a pace that they can set.

The last step is to enrich your content. You need to add images, format your post and make things amazing. Consider this step the part where you put the cherry on top of the whipped cream.

What’s Next to Making Your Blog Successful?

In this post, we’ve covered a good chunk of what you need to know to write amazing blog posts. You’re going to want to practice doing this over and over again, until you’re able to make masterful posts that your readers naturally want to read.

Remember that a good blog starts with amazing content.

The next step in my Blogging Series will teach you how to promote your blog. We’re going to look at social media, bookmarking, guest blogs and a number of promotional vehicles that you absolutely must use if you plan to create a successful blog.

What content writing tips do you have for other bloggers? What challenges have you encountered when creating blog posts of your own?

Share, discuss and ask questions below. You’ll help other readers facing similar problems while finding answers that will help make your blogs even better.